UGC 2.0 fans remaking tracks from studio leaks

The professionalism of UGC is exploding to the degree that fan-made tracks are exploding online with the fan-base unable to denote such tracks as such, but rather as official tracks.

Contrarily, of course, artists are also taking on amateurish aesthetics for part of their online AV output, with visualisers, lyric videos, unwrapping videos and more (including common social forms, a big driver of this).

Convergence works two ways....

Chopped and screwed? How studio leaks are creating a new DIY rap music

https://www.theguardian.com/music/2020/jan/03/chopped-and-screwed-how-studio-leaks-are-creating-a-new-diy-rap-music