TIK TOK ROCKS WITH BEATLES, FLEETWOOD MAC, INSANE CLOWN POSSE

The Beatles are consistently at the top end for physical album sales and streams over 50 years since they split - but were famously late to the streaming party, withholding permission from the likes of Spotify for years.

When they finally inked a deal with Spotify it (see also Taylor Swift and her row with Apple Music) marked the absolute mainstreaming of the platform. Their entry into TikTok marks the same for a platform that has already supercharged interest in the 70s Fleetwood Mac releases. See NME.

Another NME feature highlights the success of Insane Clown Posse on the platform.