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Sunday, 28 November 2010

'Video Exclusive' on C4

Interesting to see music vids retain some allure even for our terrestrial broadcasters: C4 often do this for post-watershed vids too, but I notice in today's schedules a programme simply listed as "Video Exclusive", described as The Wanted. Exclusive first play of boy band The Wanted's next single Lose My Mind.
Once again, this forms just part of a wider media strategy: The Wanted are also due to appear on tonight's X Factor.

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