The Beatles have provided the perfect example of how record companies are looking to wring sales out of their back catalogue (cf. the long tail theory). They timed the week the X Factor had a Beatles theme to coincide with their finally allowing iTunes to release their back catalogue - but only at a higher price than anyone else. They've released a series of teaser vids for many of these, one eg below:
See also http://new.music.yahoo.com/blogs/mojo/14873/beatles-not-for-sale/
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