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Tuesday, 15 November 2011

AUDIENCE: Old boyband touring

Nick Carter of Backstreet Boys interviewed in Metro: http://www.metro.co.uk/music/881485-nick-carter-id-prefer-my-kids-to-do-sports-than-join-the-backstreet-boys
Their current gig audience is mainly 30/40-somethings; a good example of why your vids for older acts should be focussed on youth aud to rebrand somewhat and give back catalogue sales - which record companies increasingly rely on (see 'long tail theory') - a boost

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