NEW MEDIA: Rickrolling

I've mentioned this in class, here's more detail (from this wiki):

Rickroll internet phenomenon

Astley rickrolling the Macy's Thanksgiving Day Parade, 2008

Main articles: Rickrolling and Never Gonna Give You Up

In 2007,^[40] Rick Astley became the subject of a viral Internet meme known as Rickrolling. This is where internet users are tricked into watching Rick Astley's video "Never Gonna Give You Up" by following a link that claims to be something else.^[41] Views of this video on various websites are now in their millions. The phenomenon became so popular that on 1 April 2008, YouTube pranked its users by making every single featured video on its front page a Rickroll.^[42]
On November 27, 2008, Astley himself participated in a live Rickroll during the Macy's Thanksgiving Day Parade while the Foster's Home for Imaginary Friends characters were singing "Best Friend", the theme from the 1970s TV series The Courtship of Eddie's Father. Midway through the song, Astley emerged from the float and began to lip sync his signature hit. At the end of Astley's performance, Cheese (a character from Foster's) shouted out "I like Rickrolling!".^[43][44]
Despite the video garnering millions of hits on YouTube, Astley has earned almost no money from the meme, receiving only US$12 in royalties from YouTube for his performance share.<sup>[45]

And here's the video in question... (nearly 42m intentional views at time of writing!)</sup>