COMPANY BLOGS: Style notes

Just been looking at one example of a newly launched company blog; some quick pointers:  

look at it as an actual record co/music vid producer blog, not a student blog, and write accordingly; ie add text gadget under blog title where you say '[company name] is a music video production company launched in late 2011 by [names] Our first commission is to create a new music video for [artist/track], and you can follow the story of [company name]'s first production right here, including exclusive behind-the-scenes footage and occasional vodcasts!'

BRAND IT - create a company logo, no matter how simple, and use the template tool in the blog's settings to add this as a background to your blog