I mentioned this today; the binary opposition of 'high' and 'popular' culture, and the very many values attached to this notion. Opera, classical music, Shakespeare = high culture; music video, pop, graphic novels = popular culture.
We'll explore the postmodern arguments, and Bourdieu's theory of cultural capital, around this. You could independently read the ideas of the likes of John Storey on this too.
This is the article I mentioned from The Guardian, at a time when controversy over public funding of opera venues was high: http://www.guardian.co.uk/music/2010/may/27/falling-out-of-love-opera
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