PROBLEMS WITH QUALITY/QUANTITY OF RESEARCH

There are various posts below on both Mag Ads + digipaks (eg http://musividz.blogspot.com/2012/01/mag-ads-fundamentals.html + http://musividz.blogspot.com/2011/11/digipaks-all-previous-posts-gathered.html), plus links lists

But too few of you have really covered the process behind these as you should

You must:

1. set out an initial idea of what the format is
2. scrutinise 5+ general examples of the format, providing jpgs and detailed denotation
3. summarise the media language of the format [should be as vodcast]
4. scrutinise 5+ genre-specific examples of the format, providing jpgs and detailed denotation
5. summarise the media language seen in genre examples [should be as vodcast]
6. outline your ideas (sep posts as you change/think of new ideas)
7. be clear on how your ideas reflect, develop or challenge conventions
8. be clear on how the package of 3 texts fit together AND reflects your target audience
9. evidence + detail (discuss why you did certain things) drafts; think about compiling several before-and-after jpgs you can use in a vodcast
10. evidence audience feedback and your response as you go - this can be fun as well as formal: video a focus group, perhaps of genre fans; create a brief questionnaire etc
11. as you go, post on aspects of Photoshop or other digital technologies used - generating screenshots now will make your Evaluation videos (+exam prep) much easier
12. final cut + summary of role played by aud feedback