We explored this in today's lesson, a few key points follow
First though: use the Links List I've provided on this blog (I've temporarily re-positioned to the top), and this post which gathers together links to some strong examples of past work on mag ads.
AVOID FOUND IMAGESAll images bar technical/record co logos should be your own
You must prove they're yours by including the original unedited shots
Remember to keep notes/screenshots of changes made as you edit/Photoshop
If you have used a found image but transformed it (sigh...) you should still produce another version which doesn't include a found image
PURPOSE OF MAG ADSPrimarily to help flog the CD+DVD digipack.
Branding or re-branding
Wider revenue raising: touring + merchandise increasingly key for today's music performers, plus official band websites (which increasingly offer subscription packages which come with exclusive releases, prior notice of tickets etc)
INITIAL RESEARCHAs always: research/denote general examples THEN genre-specific examples, in both cases listing common conventions with specific examples for each convention
3 TEXTS AS PACKAGEIn Eval you have to account for how the 3 texts work as a package
That DOESN'T mean you MUST use shots from the vid in both print texts (tho makes sense to somewhere in digipack)
You could be more abstract, creating an image/shot conceptually linked to your vid idea
You may be including a product shot of digipack
AUDIENCE, AUDIENCE, AUDIENCEThe three As...
You've got to ensure you thoroughly research which mag/s your ad/s will appear in
Most mags (or their publisher's) websites provide very specific breakdowns of their target audience - they have to as mags rely on ad revenue at least as much as cover price in most cases
Could you design a 2nd ad for use in a mag that appeals to your secondary aud? (this might help you to ensure you've shown excellence in image editing)
Or at least write about page rates - you'd pay for a full page (or even the back page) in mag/s appropriate for primary target aud but perhaps a quarter or half page in mag/s appropriate for your secondary aud
As ever, test your ideas/get aud feedback - if doing 2 versions, do you get distinct feedback from primary/2ndary auds?
CONTENTMain image, which might not be directly from the vid but still has to show linkage to vid/digipak
Product shot? Small-ish if so
Highlight digipak and bonus DVD
List of DVD/special edition features?
Tour dates? If your act is active research any current or upcoming gig dates and use these (for defunct girl/boy bands perhaps 1 member is touring?). You could make up 'reunion tour' dates - try to find articles about a reunion tho + reflect on the phenomenon of the reunion tour (links well to your rebranding effort)
Release date? Don't necessarily need the words 'released on', just a date - that depends on your overall design
Social media + URLs: Twitter hashtag + Facebook page URL - but not MySpace!!! You don't need http:// or www. really (look at recent examples). Official fansite. Ticketmaster.com (or other) if listing tour dates. Record co URL + logo. DVD logo to stress the bonus DVD.
Tagline or descriptive text
Review puffs? (phrases from reviews)
MAIN IMAGEAvoid found images...
Doesn't have to be directly from your vid
...but should have a conceptual link (its the exclusive new video thats the lead selling point of digipack)
Try to avoid simply replicating a digipack shot
If you've used a plain image consider a 2nd ad ... otherwise you can't be awarded high marks for image manipulation (some layering is generally a good idea)
FONTSMany do, but think about markscheme if you intend to stick to a single font
Consider downloading a font