Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label course start. Show all posts
Showing posts with label course start. Show all posts

Tuesday, 12 June 2012

Vids covered in Lesson One (Tues June 12th)

A NEW ERA? THE MIND BUGGLES...
DISCUSSION POINTS
  1. WHAT MAKES THIS VID HISTORIC?
  2. TO YOUR EYES IS IT A TYPICAL VID? (WHY?! employ M.Lang as standard...)
  3. DID 'video kill the radio star'? [theory link: Bijker et al 1987] What saved radio (and has four wheels...)? Do YOU listen to digital or web-streamed radio? Radio podcasts?
  4. How relevant/influential is MTV today? Where do YOU access MVids from ... and what terms/concepts from AS study of British cinema does this remind you of? [con.../dig...]



I'M THRILLED TO BE DOING MUSIC VIDEO!
MUSIC VID HAS MUCH IN COMMON WITH FILM ... INDEED, SOME MUSIC VIDS ARE SHORT FILMS
Jackson had been greatly impressed by director John Landis' groundbreaking SFX in the Indie hit An American Werewolf in London, and hired him to transform the pop superstar into a grotesque zombie for this classic vid (a rather tragic irony given his later history).
Music video is a highly postmodern format, liberally borrowing not just from existing videos, but across all forms of media and wider culture - a video maker has much more creative freedom than a film maker, is less bound by (NOT entirely free from) genre expectations.


(QUICK DISCUSSION1) ET TU BRUTUS? WHAT'S YOUR UNDERSTANDING OF WHAT THE A2 INVOLVES?