Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label slo-mo. Show all posts
Showing posts with label slo-mo. Show all posts

Wednesday, 30 October 2013

DANCE EG: T-Funk feat Katie Underwood - Be Together (2006)

Mise-en-scene is used effectively throughout
T-Funk feat Katie Underwood -

Dir: unknown, 2006.

Eurodance/House.

Lyrics.

SUMMARY
A basic, single location video lacking SFX, centred on a powerful female protagonist (the singer), tho' framing focussed on dancers' busts seems dubious. Despite the simplicity, the unusually frequent cutting to the beat, effective use of all the possibilities of the single location, and a strong performance from the singer make this a successful production likely to boost the appeal of the track.



1ST SHOT
Polysemy is initially retained
This is a word I'll use many times in discussing this basically effective vid: simple. A simple example of narrative enigma: we fade up and tilt up to slowly reveal part of a face in CU, with half the frame given over to the mise-en-scene. It takes several shots to fully anchor the club setting, let alone the narrative of a woman setting out to pick a man. The ear-rings, hair styling and heavy make-up are also notable, so too the direct gaze which quickly emerges as a feature of this vid.