Wednesday 28 August 2019
DISTRIBUTION ads used to game YouTube views numbers
https://www.hypebot.com/hypebot/2019/08/new-way-to-game-youtube-views-being-utilized-by-artists-labels.html
Monday 26 August 2019
MERCHANDISE an overview
TBC - I'll pull together a comp from the many, many posts on this when I've time...
ARTIST RESEARCH
A big part of this looking for any media appearances, which I've covered before. This is just a quick guide to the topics/themes you should explore - ideally before your main shoots commence. For eval Q1 (and potentially aspects of exam Q1A/1B) it is important to be crystal clear on which 'conventions' (think branding too) you followed, and which you challenged (and why, of course!).
BRIEF HISTORY incl. DISCOGRAPHY + CHART STATUS + (SUB-)GENRE/S
RECORD LABEL/S (eg UK, US)
SOCIAL MEDIA, STREAMING (+ AUDIENCE)
MEDIA APPEARANCES (+ AUDIENCE)
EXISTING TEXTS: VIDS, DIGIPAK, WEBSITE, MERCH
BRAND/IMAGE SUMMARY + POSSIBLE INFLUENCES
BRIEF HISTORY incl. DISCOGRAPHY + CHART STATUS + (SUB-)GENRE/S
Don't fall into the common trap of a pointlessly lengthy bio, a too common website 'feature' in the Wiki era. Keep it pithy! Do include their discography (Wiki screenshot/s are fine) + not just facts on their charts record but commentary/assessment on this. Is your promo package likely to be hitting a mainstream audience? Is there a pattern of appeal in any particular market/s (ie country/ies)? Any key line-up changes?
Remember you'll likely want to feature some or all of their album discography in your website (linked to DL/streaming).
It should be obvious that correctly stating their genre(s) is key, but its not always easy - and certainly DON'T rely on Wiki for that!!! They might have mixed multiple genres over time, or be defined as hybrid act. Whichever genre(s) you identify as pertinent you'll need some (not necessarily huge detail on every one!) research into notable conventions, especially visual/image. You could use genre chart; Spotify tagging, article quotes etc as evidence.
KEY AREAS OF RESEARCH
RECORD LABEL/S (eg UK, US)
SOCIAL MEDIA, STREAMING (+ AUDIENCE)
MEDIA APPEARANCES (+ AUDIENCE)
EXISTING TEXTS: VIDS, DIGIPAK, WEBSITE, MERCH
BRAND/IMAGE SUMMARY + POSSIBLE INFLUENCES
BRIEF HISTORY incl. DISCOGRAPHY + CHART STATUS + (SUB-)GENRE/S
Don't fall into the common trap of a pointlessly lengthy bio, a too common website 'feature' in the Wiki era. Keep it pithy! Do include their discography (Wiki screenshot/s are fine) + not just facts on their charts record but commentary/assessment on this. Is your promo package likely to be hitting a mainstream audience? Is there a pattern of appeal in any particular market/s (ie country/ies)? Any key line-up changes?
Remember you'll likely want to feature some or all of their album discography in your website (linked to DL/streaming).
It should be obvious that correctly stating their genre(s) is key, but its not always easy - and certainly DON'T rely on Wiki for that!!! They might have mixed multiple genres over time, or be defined as hybrid act. Whichever genre(s) you identify as pertinent you'll need some (not necessarily huge detail on every one!) research into notable conventions, especially visual/image. You could use genre chart; Spotify tagging, article quotes etc as evidence.
Tuesday 20 August 2019
PRODUCTION TECHNOLOGY How BLOCKCHAIN links unsigned songwriters, artists to stars
https://www.forbes.com/sites/ilkerkoksal/2019/08/19/how-blockchain-is-about-to-change-the-music-industry/
Friday 9 August 2019
INSTAGRAM why it's important for music industry
https://www.complex.com/music/2019/08/instagram-hidden-likes-update-music-industry
Thursday 1 August 2019
SOCIAL MEDIA WEB 2.0 Slipknot Guns mask Facebook filters
https://www.metalsucks.net/2019/07/31/breaking-facebook-introduces-slipknot-guns-n-roses-filters/
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