I'm going to use an eg of a Depeche Mode vid for No Good...
ACT: Depeche Mode
TRACK: It's No Good
YEAR: 1997
DIRECTOR: Anton Corbijn
GENRE: Electro-Pop/Dance
MAIN AUDIENCE: M/F 15-34+ (both fe/male gaze, 2ndary 35-44 aud from 80s + aspirational tweens + younger teens [10-14])
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| Gahan ironically dressed as a 70s lounge lizard |
Now, postmodernists argue there is no essential reality, everything is clouded as we view the world through symbols which represent symbols ... There is no such thing as quality; a Kylie Minogue lyric and a Shakespeare are of equal merit - there is simply no objectivity from which we can make such judgements. That poses issues for standard concepts such as genre. Being postmodern, some postmodernists would of course disagree with this depiction, as nothing can be truly defined!
As for this song and video, its difficult to pin down what we're referring to when we say the text:
The music video for "It's No Good" was directed by Anton Corbijn, depicting the
