There are screenshots/links below to several egs of interactive vids: QoTSA, Death Grips, Bob Dylan etc
Writing in
The Guardian's Music Blog, Harriet Gibsone
reports on a new phenomenon, one which takes the
postmodern/web 2.0 notion I often raise, the blurring (at least) of the producer/audience divide, on to a new level:
His video for Subterranean Homesick Blues may have unwittingly pre-empted the lyric video by 50 years, but Bob Dylan's telly-hopping interactive video looks like it could be another first of a kind.
With
Like a Rolling Stone as its soundbed, the player allows its audience to
flick through a range of fake television channels, each of which
features different characters lip-synching the words to the 1965
classic. "I'm using the medium of television to look back right at us,"
director Vania Heymann told Mashable.
While
Dylan's new video feels like an inventive way to breathe new life into
an old tune, other artists are using the format to make a quick online
buzz: in the past week alone we've seen interactive videos from Queens of the Stone Age, who are at the end of their album campaign, and Bombay Bicycle Club, who happen to be at the very start.
Here's a screenshot from the Dylan site, where I've 'switched channels' to a shopping channel:
