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| 1st shot: an Ibiza link perhaps? |
Dir: unknown, 2001.
Trance.
Lyrics.
SUMMARY
For me, one of the worst promos I've ever seen, though it is very professionally produced with strong cinematography. There is little going on bar the incessant objectification of the vocalist, who we often see running, Baywatch slo-mo style, or dousing herself on the beach wearing sheer clothing, plus the 'exotic' (depending on the viewer of course) setting - which seems utterly incongruous for the track. Also features an attempt to eroticize fruit! We follow the singer through a village, though this is a world away from The Verve video which tracks the singer walking along; our location here is left polysemic, as if anchorage might detract from its exotic 'otherness'. The track itself features a ridiculously long fade-out: 20 seconds!!!I make some comparisons below to Bond movies and a Lita Ford video....
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| The cinematography is sharp; variable focus is used to good effect, a particularly suitable diegetic 'effect' given the musical genre |
