Deadlines/Brief
Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes
Key Posts
- 1-shot vids
- Analysing videos
- Artist research
- Audience
- BBFC age rating vids
- Blog setup
- Books
- CONVENTIONS in 10 steps
- Conventions: DB playlists, posts etc
- Coursework overview
- DB doc
- Depeche Mode case study
- Digipak
- Digipak vids
- Elberse: Blockbusters book
- Eval overview
- Eval Q1a CONVENTIONS
- Eval Q1b REPRESENTATIONS
- Eval Q2 BRANDING
- Eval Q3a AUDIENCE ENGAGEMENT
- Eval Q3b DISTRIBUTION
- Eval Q4 TECHNOLOGIES
- Female acts
- Final Cut Pro X
- Goodwin
- Industry 2018-19
- Industry 2021
- INDUSTRY summary
- Interactive vids
- Mag ad
- Mag ad audiences
- Merch
- Pitching
- Pixies case study
- Planning docs
- Shoots tips
- Simulacra: Weezer, Weird Al
- Student vids/blogs by year
- Technologies
- TechTips blog
- Twitter feed on blog
- Vinyl
- Vodcast playlist (DB)
- WEBSITE in steps
- Websites I've analysed
Featured post
WEBSITE The steps involved in producing yours
IN THIS POST: A breakdown of how to research websites, what to look for, and an example of an overall 16-step process, plus a list of some...
Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts
Wednesday, 19 June 2019
CONVERGENCE Madonna fan remixes at Apple stores
https://www.macrumors.com/2019/06/14/apple-madonna-today-at-apple-music-lab/
Wednesday, 25 April 2018
MUSIC INDUSTRY stats summary CDs behind streaming
UPDATE:
Guardian: UK record labels' revenue grows at fastest rate since 1995.
The disruption from digitisation is now a long established phenomenon in the music industry - the outdated chart below fails to distinguish the collapse of the digital download market, and its near-complete replacement by streaming.

You can see the enormous impact of digital disruption here:

Here's a calculator.
I tried the Astrid S example of the 47m streams of Such a Boy:

In this post I blogged on multi examples, including One Direction, a big mainstream pop band's estimated $50m from a hit album ($36m sales, $14m from streams) ... just a sixth of their $300m touring income over the same time period (2015), not counting merch! Revenue directly from music sales/streams is falling overall, though labels are finding new ways to keep their overall revenues up.
Here you can see the staggering difference in how many sales/streams it takes for an artist to earn $1,260, ie the US legal minimum (employers cannot pay any lower!) monthly wage, which of course they want more than!!! You need 1m Spotify streams, or 4m YouTube streams to earn this!!!








...
http://www.blabbermouth.net/news/mastodon-guitarist-says-bands-cant-survive-current-economic-climate/
Guardian: UK record labels' revenue grows at fastest rate since 1995.
The disruption from digitisation is now a long established phenomenon in the music industry - the outdated chart below fails to distinguish the collapse of the digital download market, and its near-complete replacement by streaming.
You can see the enormous impact of digital disruption here:
Here's a calculator.
I tried the Astrid S example of the 47m streams of Such a Boy:
In this post I blogged on multi examples, including One Direction, a big mainstream pop band's estimated $50m from a hit album ($36m sales, $14m from streams) ... just a sixth of their $300m touring income over the same time period (2015), not counting merch! Revenue directly from music sales/streams is falling overall, though labels are finding new ways to keep their overall revenues up.
Here you can see the staggering difference in how many sales/streams it takes for an artist to earn $1,260, ie the US legal minimum (employers cannot pay any lower!) monthly wage, which of course they want more than!!! You need 1m Spotify streams, or 4m YouTube streams to earn this!!!
...
Friday, 10 November 2017
REPRESENTATION INDUSTRY Swift tailor-made case study
Taylor Swift’s reputation: will her new album silence her critics?
A case study that provides good insight into the changing music industry landscape...
A case study that provides good insight into the changing music industry landscape...
In August, Taylor Swift released Look What You Made Me Do, the first single from her new album, Reputation, which finally emerges from its shroud of secrecy tomorrow. The track and its subsequent video broke three records within a week, including first-day streaming figures on Spotify and YouTube respectively. Swift’s sixth album has already thrashed pre-sale records, selling more than 400,000 copies – partially due to an industry standard reward system that gives early purchasers exclusive priority access to concert tickets.These achievements are fairly typical business for Swift, who often finds herself breaking records that were set with her previous release. She has sold more than 33m albums worldwide, thanks to her reluctance to join Spotify until this summer, keeping her sales robust while most artists have experienced a decline.
Labels:
Apple,
male gaze,
representation,
Spotify,
streaming,
Taylor Swift
Tuesday, 8 August 2017
STREAMING 2.4m YouTube views to earn months minimum wage
http://www.metalsucks.net/2017/08/07/which-streaming-music-service-currently-has-the-best-payout-rate-for-artists/
Labels:
Apple,
Deezer,
monetising,
music industry,
Spotify,
streaming
Friday, 10 February 2017
Spotify chief most powerful figure in music industry
The big three are all represented alongside major management agencies and touring agents, but it's Spotify, seen as responsible for an unexpected rise in music industry revenues, with its 51% share of the US streaming market (a challenge here for Apple, who also feature in the top 10), that tops the pile according to industry magazine Billboard.
Tuesday, 22 November 2016
WEBSITE WIX tools for music sites
As seen from our sampling of websites, you can expect to find a range of online digital music outlets directly linked/embedded, as well as links to physical media (especially boxsets) resellers (sometimes self-distributed). Amazon Music, Apple Music/iTunes, Spotify ... there are lots of smaller platforms too. SoundCloud is increasingly commonly seen, for podcasts, remixes, samples, live audio, and simply for publishing tracks (for some unsigned/Indie acts). Like Vimeo and YouTube it includes purchase options, not just streaming.
Amazon includes a sample clip option - and so can you. You could avoid copyright issues by recording audio of you stating something like - don't just use my 'script'
Here's Amazon's Skrillex page, for example, with playable clips:
Wix provides a tool for creating a similar experience on your own website:
Amazon includes a sample clip option - and so can you. You could avoid copyright issues by recording audio of you stating something like - don't just use my 'script'
hi, apologies as you're aware this isn't actually the track by [artist] you were hoping to hear. This website is a student coursework production and whilst we wanted to demonstrate our grasp of technology and industry conventions, we didn't want to contravene the artist's copyright. You can, however, find links to the actual artist page on various streaming and digital retail sites on this site!
Here's Amazon's Skrillex page, for example, with playable clips:
Wix provides a tool for creating a similar experience on your own website:
Labels:
Amazon,
Apple,
distribution,
self-distribution,
Skrillex,
SoundCloud,
website,
Wix
Wednesday, 10 June 2015
WEB 2.0 AUDIENCES Streamers abandon live music?
The launch of Apple's entry into the streaming (and radio) market has of course caused a tidal wave of comment, hype and analysis.
![]() |
See below for link to article on Corey Taylor's views |
Much of this centres on the impact on rivals such as Spotify. The implications for artists and record labels likewise has been much debated - I'll try to remember to add a link to Slipknot' Corey Taylor's rather ... colourful views. [done - NB: strong, albeit censored, language!]
This article, though, looks at research into streamers (possibly a neologism, it seems to me a sensible descriptor for users of streaming services) and how heavy users tend not to form strong attachments to any acts. Rather than listening to some acts over and over again, many tend to largely keep listening to new music, and an increasing proportion also don't bother to listen to full albums.
The article argues that this will lead to falling concert attendance down the road, as many concert-goers have forged an emotional attachment to the act they've gone to see over many years of repeat listening.
I've listened to many of Depeche Mode's albums, in full, many 1000s of times, and was thrilled to finally see them live in Leeds last year - 30 odd years after first getting one of their singles on vinyl. Will heavily streamed contemporary acts attract sell-out crowds a decade or more down the line?
Article link below
Thursday, 10 November 2011
INDUSTRY/NEW MEDIA: Rotten Apple kills Flash
As the owner of a new Macbook I admire aspects of what Apple do - but they are becoming a corporate bully in the way Microsoft did before them. I've blogged previously on the terrible deal they give musicians (but also on the few acts like Pink Floyd and The Beatles who refused to allow Apple to sell their music on iTunes ... until recently!)
They've just effectively killed the use of Flash (used by YouTube and many others) on the web!
See http://www.helium.com/items/2252040-adobe-abandons-mobile-flash
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