UGC WEB 2.0 Fan album art, track listing

Faux real: Taylor Swift, Jay-Z and the ‘leaks’ that are too good to be true https://www.theguardian.com/music/2017/sep/29/taylor-swift-jay-z-leaks-too-good-be-true?CMP=Share_AndroidApp_Blogger

WEB 2.0 Ed's sheer art attack post-internet?

A mention in one Guardian article does not make for an established neologism* (post-internet), and the term strikes me as clumsily broad, but I expect some term will gain currency to describe the abandonment of social media by some artists. *neologism = a new word

That word SOME is important - we're not yet seeing any mass scale downing of virtual tools, and Indie or unsigned acts largely continue to find it a fairly vital tool, while global acts with tentpole level global distribution also continue to see it as a central marketing and branding strand.

I recommend reading Elberse's Blockbusters for informative studies of how Jay-Z and Gaga pushed social media interaction alongside a range of deals to get their albums sold in networks such as Starbucks.

The story here is that Ed Sheeran has announced he's taking a break from social media, which by most accounts made him a star in the first place, so there's some loyalty to his audience!

Sadly, he's not taking a break from making tedious music, the idea is to focus on his music and the experience of tours.

If Led Zeppelin could go to a Welsh farm to produce a classic album, and Peter Gabriel produce perfect pop in another rural studio, then surely Sheeran ... will produce more stadium filling tedium. And you'll just have to rely on the mainstream media to hear about it. Apart from the fans and their UGC and their tour pics and clips... I'm already getting an 'eadache thinking about it...

Guardian: Post-internet: has the bubble burst on pop's social media strategy?

 

INDUSTRY Spotify moving into video?

One of the basic issues you have to address if you're making music videos is the perception that they're so, like, 90s, they're just over aren't they?

Ignoring my painful effort at teen skatz, in the era of UGC, where anyone can have a go at a music video with a phone or tablet, never mind a Mac, does the vid retain real cultural cachet? [zeitgeisty?] Is it still the centrepiece of marketing campaigns?

There's no definite answer ..  but I'd offer yes and no. The phenomenon of Gangnam Style is a YouTube video phenomenon; the cheesiness of the video, not the song, made it huge, and its monetisation was primarily through the billion+ YouTube hits and all those cover videos. No, because for all the hype Wrecking Ball's nude antics got Mikey Cyrus, its just part of a marketing mix that includes snogging Madonna and anything else that makes her Daily Mail clickbait. At that end of the market, as Elberse's case studies of Lady Gaga and Jay Z (yay, clickbait ahoy!) shows, tie-ins and distribution (often linked) are key, but so is audience engagement, some degree of interactivity with a campaign.

The humble QR code would have had Dennis McQuail, or Blumler and Katz, originators of the uses and gratifications theory, nodding to themselves, thinking just how right they were!

Where I've used the INDUSTRY heading, I'm often reflecting, quite indirectly at times, on the position of video in the marketing mix, and this post, marking the news that Spotify is set to (I'll try to update once news is out) move into video in a big way, is no exception.

By the way, given the apparent shocking outcome of the UK general election (voting count continues today), bear in mind the noise the Tories made about censoring and age rating music video, could develop into rather a major story for the music industry and even prosumers such as yourselves...

DIFFUSER.FM ARTICLE link.

UGC Azealia Banks Google tie-in stars audience

Its something I'll say frequently, and design 'spin-off' exercises around, because it is simply so important to the music industry's modern approach to promotion in the web 2.0 era: involving the 'audience' in the promo materials, and blurring the audience/producer line.

Details/link below

iPad apps replacing albums? Snoop, Bjork, Gaga...

Rather different from the usual album review! (on Biophilia)

IN BRIEF:
With major artists Bjork, Jay-Z, Lady Gaga and Snoop Lion amongst those releasing iPad apps, does this mark the end of the album - or, at the time of writing at least, are these apps simply another promo tool seeking to flog merchandise ($100 pseudo spliff anyone? comparable to freemium games?) as well as tracks?

Ideas of this nature are far from new - I remember picking up several CD-Rom albums ('multimedia-a 2007 article posed the question: '“Interactive” Album Art: The CD-ROMs Of The Digital-Music Age?'
enhanced') back in the 90s ... and pretty much never bothering with the added content. Indeed,

WMG tried adding interactive booklets to about 75 albums sold on iTunes this spring, providing extra photos, lyrics and links to multimedia content much like extras on a DVD. But the booklets require Flash technology, which Apple later disabled in Quicktime because of a security flaw for which it has yet to release a patch.

So, are we moving beyond the concept of a traditional album, with its dozen or so tracks sequenced and packaged with cover art? Actually, hasn't that already become passe with most iTunes (etc) users picking up specific tracks not albums, and Spotify users creating track-based not album-based playlists?

GENRE/POMO: Jay-Z meets Metallica

Another example of the fragmentation of genre in music (the same is arguably happening across all media): Bambeatz has mashed the identically-titled Black Albums by Metallica and Jay-Z.

Hear/download at http://www.sharebeast.com/0ajxt8s0cklv (NB: contains racial epithets by Jay-Z)

Read more at http://www.bloody-disgusting.com/news/music/2597

Another way to think of 'fragmentation of genre', as I've phrased it, is of course intertextuality

GENRE/PoMo: Mash-ups, hybridity, Rehfeldt, Kutiman

SEE ALSO: http://musividz.blogspot.com/2011/10/genreaudnew-media-pomohybridity.html

In film, hybridity is often a straightforwardly commercial decision: add comedy to romantic drama (rom-com) to help draw in a male aud.

Rap meets metal; the mashup was also racial, with rap's white aud small until this

In music, there is something of this - acts such as Madonna and Gaga are constantly striving to remain relevant to a young aud by taking on aspects of whatever is cutting edge in music at that time; Madonna in particular has an incredible track record of identifying musical trends and producers whilst still fairly underground and exploiting these to keep her own sound fresh. She has frequently used elements of whatever's big at the time in the gay club scene.
From the point that hiphop began emerging in the late 70s (broken big by Run DMC in the mid-80s, and really taken to stratospheric heights once white rappers emerged from Vanilla Ice to Eminem), the concept of genre in music has been problematic. Hiphop is a genre but one defined by its used of all other existing genres.
The concept of the mash-up emerged as a specific variant of this: literally blending two (or more) tracks which the mixer thinks work well together - perhaps the most famous example being Jay-Z's Black Album: remixed by Danger Mouse, weaving in Beatles tracks, to create The Grey Album.

A mashup or bootleg (also mesh, mash up, mash-up, blend and bastard pop/rock) is a song or composition created by blending two or more pre-recorded songs, usually by overlaying the vocal track of one song seamlessly over the instrumental track of another. To the extent that such works are 'transformative' of original content, they may find protection from copyright claims under the "fair use" doctrine of copyright law [wiki]

The blurring of distinct categories is a hallmark of the postmodern aesthetic, and postmodernists argue that originality is impossible - all that can be done (as everything original already exists/has been thought of) is to mashup, remix existing ideas.
Nu-metal is an interesting example - bursting into the limelight in the mid-90s, and taking up the commercial status lost by grunge as it faded away following Cobain's death, it combined metal and hiphop. The pioneer bands (Korn, Deftones, Limp Bizkit) were controversial within the metal fanbase, the hybridity seeing many genre fans rejecting them as inauthentic; not actually metal.
Its time as a predominant musical force was quite brief ... but currently enjoying a resurgence as Limp Bizkit return.
Moreover, Korn have just announced a dubstep-influenced album (with Skrillex): http://loudwire.com/korn-frontman-discusses-new-dubstep-album-current-state-of-rock/ The concept of metal is stretched to its limit here ... and this is hot on the heels of Metallica's album with Lou Reed (leading some to talk of Loutallica!)
But nu-metal is far from unique. Beatallica are a band who fuse Metallica-style singing and playing with Beatles tracks; Dread Zeppelin fuse reggae, Elvis and Led Zeppelin; Apocalyptica play orchestral, classical music renderings of thrash metal bands (I particularly enjoy their version of Slayer's South of Heaven; a brutal album whose power still comes through even when riffs are cello rather than guitar based!)

We've looked at the work of Andy Rehnfeldt (here's his website; YT channel; Facebook; MySpace; and a random hater!)
Tape-swapping, using the post, was a key means of how emerging genres would evolve and grow back in the 80s; ventures such as this wouldn't have gotten anything like the near 27m views Rehfeldt's vids have enjoyed on YouTube by Nov 2011. His shtick is simple but delivered with real elan: using original video footage, re-present a track re-recorded in an anthitetical musical style - so we get Rebecca Black's Friday as death metal (big improvement there of course!) and some Katy Perry aural atrocity rendered listenable as death metal, but equally Slayer's crushingly heavy Angel of Death as Radio Disney, and Metallica's Enter Sandman as smooth jazz! Have a look and see if he's covered any bands within your genre...



Even Wonderful World gets the death metal treatment...

Kutiman mashes up vids he's found on YouTube

His own site, http://thru-you.com/

Actually mashing video, we have the VJ artist Kutiman, who's had 6.3m hits himself. He runs his own site as well as the YouTube channel; one example of his work follows below