Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday 13 September 2022

INDUSTRY 2023


RADIO PAY TO PLAY CONTINUES Billboard.

VINYL 2ND BIGGEST PHYSICAL FORMAT BY UK REVENUE 2022 BEHIND NINTENDO SWITCH AHEAD OF PLAYSTATION AND CD 

Vinyl will overtake CD revenue by 2023 (UK). NME.

Thursday 11 August 2022

FCPX TIPS

5 easy FX by Serge M (YT)

Tuesday 2 August 2022

TIKTOK

I'll gather a few posts here as it's a big enough issue by itself.

PREVIEW CLIPS BUILDING MONSTER HITS

Wednesday 29 June 2022

INSPIRING VIDEOS 1 METAL BALLADS

I'll simply add an occasional source of multiple videos worth looking at for creative inspiration, starting with this MetalSucks article that features some stunning visuals.

Monday 6 June 2022

Saturday 19 March 2022

VINYL Jack Black calls for new plants as backlog grows

NME 

https://www.nme.com/news/music/jack-white-urges-major-labels-to-build-own-vinyl-pressing-plants-3182337

The 0.5m copies of Adele’s latest album pressed on LP highlight how the big 3 are hogging and clogging the global supply - just as often with reprints of back catalogue albums like David Bowie l, the Beatles and Fleetwood Mac.

So now White Stripes icon Jack Black, who runs his own label and record plant, has called on the big 3 to build new pressing plants.

Last year saw vinyl sales hit their highest since the 1990s, having seen huge growth for the 13th year in a row. Figures revealed that nearly one in five (18 per cent) of all albums purchased across 2020 were vinyl, with 4.8 million LPs being purchased. The new numbers are 10 per cent up on 2019’s figures.