IDEAS The horror of boybands...

A quick illustration of how wide your options are for music videos...

• two iconic US 90s boybands have announced they're teaming up on a...

Picturing Ideas: Timo Maas + the vision thing

Can you picture a vid for Timo Maas' Pictures?

A solid idea is central to a successful video project, to get momentum going, to make it possible to have a meaningful sense of target audience and how your media language choices will pander to them, to simply hold together the whole project.
That doesn't mean it has to be complex, or take agonised weeks to formulate.
It also doesn't mean you can't radically shift your idea once you start practice shoots and testing the idea out, not to mention the scope of post-production (editing) to transform an idea into a new shape and direction.
I was thinking about this on the way into work this morning, listening to the following track, Pictures by Timo Maas ... have a go at listening + brainstorming ideas for yourself before you read the text below the embedded vid... (the lyrics can always help this process!)

(you can also listen on soundcloud)
Here's the notion that hit me ...