Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label layout. Show all posts
Showing posts with label layout. Show all posts

Thursday, 9 June 2016

Blogging on 'Exemplar vids'

Start of 1 of my vid analyses: Hyperlinks,
wider research, sub-headings, top summary
There's no single right way to blog on individual videos you've looked at, but you do need to be clear on what sort of points/details you're after, and the overall purpose of undertaking this work.
Remember, you've got 3 years worth of IGS/StG student blogs to help you as well as this blog.
I'll set out the minimal expectations at the bottom of this post, but first...

QUICK LINKS:Music video examples tag; 
Pixies: Bagboy (individual video analysis); 
Pixies artist case study; 
Hetero-normativity: exploring a theme through multiple videos; 
Music videos I've selected + blogged on for raising useful issues 
Some female fronted bands
I blogged on several dance vids, amongst many others, to give you an idea of good style, layout + organisation:



WHY BLOG IN DETAIL ON INDIVIDUAL MUSIC VIDS?
  • Its a basic principle of any Media Studies coursework brief that you cannot create a suitable text without developing a thorough, detailed familiarity with the key codes and conventions of a particular format

Sunday, 30 August 2015

WEBSITE Sly Antics Leeds, UK Indie band

IN THIS POST: Analysis of an obscure UK Indie band's website (for comparison with the major acts The Doors and Lady Gaga already blogged on), discussion of how relevant or not band websites are given the role of social media today, and points on why you might want to go for a local/student band rather than international stars... I also reviewed their debut video, making this more of a look at an all-round promo package. The band have tweeted me since I did this post; you can check out Sly Antics' updated website here!

WHY PICK A SMALL-TIME LOCAL (or even student) ACT?
You might be tempted to produce a promo package for a (currently!) small-time, local act rather than for a major existing/heritage artist. The closest I've seen to this thus far has been a group who entered the recording studio with their own metalcore band, Sunburnt in December, to produce the broadcast-quality audio required. Two of the group were Media students. This meant they had their cast sorted and a keen, engaged cast at that! They had to be ... they set up for performance footage in a snow-covered Yorkshire moors setting in what remains one of my favourite students videos (even if there were opportunities to improve it...). This video also came to mind given the main website image Sly Antics use (they also use it for other social media logos)
NB: the video contains FLASHING LIGHTS and scenes of horror


The advantages of local or student bands are evident: