Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday 17 October 2021

TIK TOK ROCKS WITH BEATLES, FLEETWOOD MAC, INSANE CLOWN POSSE

The Beatles are consistently at the top end for physical album sales and streams over 50 years since they split - but were famously late to the streaming party, withholding permission from the likes of Spotify for years.

When they finally inked a deal with Spotify it (see also Taylor Swift and her row with Apple Music) marked the absolute mainstreaming of the platform. Their entry into TikTok marks the same for a platform that has already supercharged interest in the 70s Fleetwood Mac releases. See NME.

Another NME feature highlights the success of Insane Clown Posse on the platform.
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