Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label Beatles. Show all posts
Showing posts with label Beatles. Show all posts

Friday, 31 May 2019

ALT VIDS New vid for back catalogue tracks

I dimly recall posting on this (probably giving Doors and Beatles examples) before, but with minimal web connection for now I'll make do with this addition - glam/sleaze rocker archetypes Motley Crue, of recent biopic The Dirt fame/infamy, have cut a new vid for a track from their debut album (1983?).

Remember, this is essentially what you're doing with your coursework (dependent on track selection)!

https://www.loudersound.com/news/motley-crue-release-new-video-for-their-early-80s-track-take-me-to-the-top

Tuesday, 10 July 2018

HISTORY PRE-MTV VIDS

A post I'll add to over time if I remember. I have scattered a few archetypal vids across the blog, not sure if I used any tag though.

Read Austerlitz' superb history of music video for a fuller sense of how the form was established long before the 80s MTV boom that made it a routine part of promo and marketing efforts - or just watch the movie A Hard Day's Night to see The Beatles establishing the core of the media language still used over half a century later!

https://www.loudersound.com/news/watch-rare-pink-floyd-video-for-apples-and-oranges

Tuesday, 10 October 2017

WEBSITE ALBUM SAMPLER Suede's non-music vid video!

An example which highlights three points:
  1. Websites are routinely updated to centre on the latest album release
  2. Bjork, The Pixies and many more are trailblazing a growing trend of creating videos for ALL album songs, not just the singles, recognising this boosts revenue-gaining YouTube hits ... but the importance of additional videos (unwrapping, lyric, live, UGC etc) is growing faster still, and Suede's "album sampler" is a good example. It would have Vernallis jumping up and down screaming I TOLD YOU SO given its narrative-free (is that possible?!) nature
  3. Its another reminder of the convergence between film and music video - bear in mind that the 1964 Beatles movie A Hard Day's Night [Wiki] is widely considered as having created the music video template (archetype) with its video-like scenes ... and MJ's Thriller! While you will generally be creating youth-targeting productions with bands' existing (older) audience now the secondary target for you, Suede are possibly reinforcing their mature adult appeal with an entire feature-length arthouse movie released with their album. Its nature might also suggest an oddly upmarket (ABC1) audience for an Indie band. Read more here.
Here it is so you can judge for yourself - you should be thinking of this as an easy, but creatively free, extra (like the single shot video, lyric video...), so long as you remember to keep it MUCH shorter (or it'll just get blocked).

The website splash/landing/home page on 10.10.17:


The "album sampler"

...

Friday, 16 December 2016

Xmas campaigns and social media engagement

Metallica fan's festive treat.

This is a key time of year for acts to engage with their audiences, and you'll see all sorts of examples of this. Social media is primarily used by acts to create the sense of enagement and interaction with fans - even though, for bigger artists at least, most of this 'personal' interaction is actually produced by hired help.
Iron Maiden's mascot Eddie is given an annual Xmas makeover

Sunday, 5 June 2016

VR pioneered by Beatles and Bjork

See the video here.
The industry keeps changing, and the pace of evolution is speeding up even further, reflecting the fast pace of technological change. A staple of sci-fi movies and series, VR is now filtering through into music video, with smartphone-connected headsets seeing this advanced technology become yet another converged offshoot of digitisation. 

(Quotes below sources: Bjork; McCartney)

Bjork has been a pioneer of utilising new technology for music promotions/expression for 2 decades, so its no suprise to see she's amongst the first to embrace the possibilities of VR:
Few among those musical stars that came of age in the 90s have evolved in such complex and interesting ways, carrying their old fans into the future and picking up a whole heap of new ones along the way. A clue to her evolution may lie in her unusual collaborations with designers, scientists, software developers, composers, instrument makers, app makers and film directors.
She has been planning VR content for years, and stresses the intimacy of the technology.
When I started working on virtual reality, it was a home for my music. It’s a journey you are on: the fact that you have your own theatre and you have this psychological drama.
At the same time, I realised it would be a couple of years before people would have this technology in their homes. It would be an impossible feat to do – it’s like going to the moon. I thought, OK, the way to do it is for people to have a place to go to and watch the videos, and it would be like a workshop and work-in-progress and if people want to see it, they can have somewhere to come.
The older I get the more I understand what is special about how we experience music. It’s either one-on-one, or thousands of people at a festival where you lose yourself. It’s not intellectual, it’s impulsive. Virtual reality is a natural continuity of that. It has a lot of intimacy. As a musician to be intimate is really important. If you want to express certain details, it’s an opportunity to do that.

Sunday, 8 April 2012

Pop: by the posh for proles?

I think I've raised this before: research which claims that production of pop music has become the domain of the privileged, even if its consumption is primarily proletarian (working class).

In a wider article bemoaning/condemning the slavish, unthinking genefluction of so many pop icons to the monarchy, contrasting this to the rebellious antics of The Beatles in the 60s and the Sex Pistols in 1977, Julie Burchill raises the Word magazine survey that claims 60% of our chart acts are public school products [note before reading: her views are strong as is her mode of expression]:
People often yearn back to more innocent times, but more and more, as I get older, I find myself hankering after more jaded days. Surveying the simpering smorgasbord of crooning cretins queuing up to play the Queen's diamond jubilee concert in June, I long for the relative scepticism and sophistication of the mop-top Beatles.
It was back in 1963, at the start of their ascent, performing at the Royal Variety Performance attended by Queen Elizabeth, the Queen Mother and Princess Margaret, when John Lennon said: "For our last number I'd like to ask your help. Would the people in the cheaper seats clap your hands? And the rest of you, if you'll just rattle your jewellery." Yes, it was mild enough, but it did draw attention to the fact that, historically, the posh were only ever day-trippers in the world of popular culture. And, like the rich bitches who went to Harlem in ermine and pearls to get high on the sound of "le jazz hot" played by impoverished junkies, the monarchy was only really relevant to the purveyors of youth music as figures of fun. John Lennon would go on to boast about how the Fab Four had smoked dope in the bogs at Buck Pal and later even returned his MBE.
These are desperate dog days indeed when this otherwise arch-hypocrite – asking us to imagine no possessions while apparently keeping a separate apartment in the Dakota building just to keep his and the missus's vast collection of furs at the "correct" temperature – seems like a beacon of integrity.
"You're still f*****g peasants so far as I can see" – that was another good bit from Lennon's "Working Class Hero". And never are the peasants more revolting than when tugging their forelocks – with such enthusiasm you'd think they were teenage foreskins – to their self-appointed betters. June's sumptuous show of all-singing, all-dancing syncopated sycophancy is just another step in the re-peasanting of this country when it comes to the monarchy – the fall of Great Britain and the rise of the United Kingdom. It is the soundtrack to the reversal of social mobility – and the new dark ages of social unrest that such a failure to launch inevitably heralds.
...
Fewer than one in 10 British children attends fee-paying schools, yet more than 60% of chart acts have been privately educated, according to Word magazine, compared with 1% 20 years ago. Similarly, other jobs that previously provided bright, working-class kids with escape routes – from modelling to journalism – have been colonised by the middle and upper classes and by the spawn of those who already hold sway in those professions. The spectacle of some smug, mediocre columnista who would definitely not have their job if their mummy or daddy hadn't been in the newspaper racket advising working-class kids to study hard at school, get a "proper" job and not place their faith in TV talent shows is one of the more repulsive minor crimes of our time.
(Find more of JB's writings here)
Burchill is a notorious mouthpiece, and all papers are desperate to generate comments and debate on their articles - so its not surprise that this article can be read partially as an attack on the primarily posh (ABC1) readers of The Guardian!

Tuesday, 1 November 2011

AUDIENCE: Posthumous releases

Rap artists such as 2Pac and Biggie Smalls are 2 striking examples of growing, but already long-established trend for the music industry to release 'new' material after a singer/artist's death; Elvis' estate continues to mushroom with endless 'new' releases and compilations 34 years after his death, while Bob Marley and Jim Morrison continue to successfully sell truckloads of albums. Then we have the anniversary re-packaging of Nirvana's Nevermind which has been all over the media in October 2011.

Back catalogue is big business, but so is creating new albums from demos and rehearsal material, which has happened with The Beatles and Jimi Hendrix to take two examples.
These are just my own examples; read more in the article below from http://www.guardian.co.uk/music/2011/oct/31/amy-winehouse-posthumous-album

Bottom line: the artists aren't available for filming any new video material any more than they are for your productions, another useful point to raise to argue the case that yours is a realistic, 'real-world' production.


Amy Winehouse is the latest to give us songs from beyond the grave

The secret of posthumous albums is to allow the departed artist some dignity – but unfortunately that doesn't always happen
  • Amy Winehousendon
    Amy Winehouse … recent songs have been padded out with covers and alternate takes.

    The mystery of how much music Amy Winehouse managed to record in the five years between Back to Black and her untimely death looks to have been solved by the tracklisting of her "new" album Lioness. A handful of recent songs have been padded out with cover versions, alternate takes and unreleased songs stretching back to 2002. Of necessity it's a thing of threads and patches.

Tuesday, 4 January 2011

Rock dinosaur finally go digital

With The Beatles marking their belated permission to market their back catalogue digitally with a publicity blitz taking in The X Factor and a series of mini-vids released on YouTube (featuring clips of tracks only), the ultimate rock dinosaurs, Pink Floyd have now followed suit ... not long after winning a court case to prevent their label, EMI, allowing online consumers to cherry-pick individual tracks. They're now generously going to allow the great unwashed to download individual tracks, instead of being forced to buy entire albums. A few more 10s of £millions for the pension pots then
See http://www.guardian.co.uk/music/2011/jan/04/pink-floyd-emi-single-digital-downloads

Sunday, 5 December 2010

Oddball Beatles lip sync

Noticed this from browsing the Media Guardian site just now (article: http://www.guardian.co.uk/media/greenslade/2010/dec/05/youtube-norway); it speaks for itself...


Nearly as odd:

Sunday, 28 November 2010

Kanye West: 35min vid

The idea of an extended music vid, effectively as a short film isn't new - John Landis' work for Michael Jackson's Thriller itself built on The Beatles' films, which could be viewed as a series of sketched built around multiple prototype music vids. Kanye West's effort, the 35min Runaway, has split web opinion, currently accruing 29,055 likes/5,101 dislikes after 5,389,189 views at http://www.youtube.com/watch?v=O7W0DMAx8FY and another 28,165 likes/2,890 dislikes from 6,331,377 viewings at http://www.youtube.com/watch?v=Jg5wkZ-dJXA&feature=channel (just some of the uploads on YouTube alone; its also on his official site and many more).
The bottom line - its working wonders as a promotional tool. KanyeWest.com even includes a live twitter feed on what people are saying about it, stark evidence of its impact.

Thursday, 25 November 2010

Vids for older tracks: Beatles

The Beatles have provided the perfect example of how record companies are looking to wring sales out of their back catalogue (cf. the long tail theory). They timed the week the X Factor had a Beatles theme to coincide with their finally allowing iTunes to release their back catalogue - but only at a higher price than anyone else. They've released a series of teaser vids for many of these, one eg below:



See also http://new.music.yahoo.com/blogs/mojo/14873/beatles-not-for-sale/