Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label band blog. Show all posts
Showing posts with label band blog. Show all posts

Monday, 31 August 2015

WEBSITES Student examples of band websites

Partial screenshot of the 'group1' 2015 Latymer homepage. Its impressive work by any standard, not just from students

In my previous post, looking at a UK Indie band's website, I started by listing the many advantages of working with a local, Indie act. The following examples of student coursework websites, all from students at Latymer School in London, eschewed major acts, and their websites have a real wow factor. You can find links for their blogs (with videos and digipaks too) here, though I've also copied these in below.

They all used Wix to create their websites, and I'll blog on this separately.
NB: my thanks to chief examiner Pete Fraser for suggesting these as good student examples - you can find Pete blogging on media matters here, and updating his Twitter account here!

What makes these student websites good examples? Well...
  • Most important of all, its not immediately obvious that this is student work, and thats the level you should always aim for! If you have me as a teacher you'll find its a point I'll frequently raise!
  • The website ties together the wider package, in a way that a video/digipak/ad campaign doesn't do quite so naturally.
    Official and bonus video on the video page.
  • The shot variety involved is also likely to be greater than through digipak/ad packages, and you can judge for yourself to what extent separate photography has been commissioned rather than simply rely upon (lowered resolution) screenshots from the cinematography.
    Gallery: not reliant on screenshots; extra photography employed
  • The imagery is carefully constructed with mode of address and audience in mind.
  • Likewise the language used - albeit many Indie acts will use 'strong language' as part of their discourse which these students obviously don't.
    From the Roza website's 'Roza' page [about me equivalent] takes a creative approach
  • The use and intregration of social media is simply superb, making full use of the widgets and apps available to Wix website builders to provide hyperlinked icons, invites to join/follow, and live feeds.
    Its not just a case of dropping in hyperlinked icons, look at how deeply the social media are embedded into the fabric of the site, with icons and #hashtags to the fore, and a colour scheme helping denote various social media. You can also see direct links to wider media, such as XFM and NME, reflecting and targeting a primary and wider audience.

Sunday, 8 April 2012

Bands' tour blogs: Onslaught

Ever more common to see bands communicating with fans (worldwide) with blogs; here's an eg from a classic UK thrash band, Onslaught (contains strong language):
http://truecultheavymetal.com/blog1.php/2012/03/27/onslaught-in-the-usa-parts-2-aamp-3
Also note the tie-in with a successful ezine, giving their blogging further exposure beyond their immediate fanbase

Friday, 17 February 2012

NEW MEDIA: band blogs

I've added to the links list on this

Lots of bands doing this, and virtually every band of any note has 1 or more of blog/facebook/official website/twitter etc going

Its not too late to engage with these for audience feedback or other aspects of research (including research into possible auds) -useful material for eval Q on aud feedback PLUS the eval Q on use of new media (ditto for DCRUP/Q1a)

Click through to full screen to read comment
Remember too that your company sites should be written/presented as company blogs ... NOT student blogs!!! Tweak any cross-posted blog posts/features accordingly, and keep the word 'student' away!