Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label Coen brothers. Show all posts
Showing posts with label Coen brothers. Show all posts

Wednesday, 23 March 2011

Coens on using Final Cut for Oscar-nommed True Grit

Useful not only to put into context the work you undertake here (with A2 moving up to Final Cut from iMovie at AS), but also as a detailed example and analysis of how even at the very top level, digital technology of the sort you are using in Media Studies in a West Yorkshire school is being used by legendary, critically acclaimed auteurs at the top of the Hollywood ladder!
We had to get the movie done in a very short period of time.  Final Cut Pro, because of its efficiencies and speed, enabled us to meet that deadline. - Joel Coen
This comes from Apple's site, so of course is part-designed as a plug for their software and kit, but still very insightful:

Straightforward storytelling is the last thing anyone expected from the Coen brothers, more famous for tight filmic twists and dark comic turns. But in their new feature film, True Grit, based on the classic novel of the same name by Charles Portis, the Coens deliver precisely that. The movie’s narrative line is as unwavering as its precocious hero, 14-year-old Mattie Ross (Hailee Steinfeld), whose determined pursuit of her father’s killer in the post-Civil War Indian territories drives and directs the plot.
Making the film was anything but straightforward. The Coens, in their fashion, co-produced, co-wrote, and co-directed True Grit. They also co-edited the picture in Final Cut Pro, which ultimately gave them frame-by-frame control of its pace and direction. But before they got to the cutting room, the brothers chased the project far and wide with a trusted posse of veteran production talent.

Talk This Way

In writing the script, the Coens stayed very close to the novel. “It’s such a good story, a very simple and compelling story, about a young