Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label Chomsky propaganda model. Show all posts
Showing posts with label Chomsky propaganda model. Show all posts

Thursday, 9 July 2015

Recommended Reading Material

I'm consolidating several past posts here, and including books on media regulation and postmodernism as well as on music video. The more you can apply wider reading and learning on academic concepts and arguments through and in your coursework (especially the Evaluation), the easier you will find the first half of the exam. Section A asks you (Q1a) to apply one or more of a range of concepts to a comparison of your AS/A2 productions, and to discuss theories around one of five key concept areas (MANGeR: Media Language, Audience, Narrative, Genre, Representation) in reference to either your AS or A2 production (it makes sense to go with your A2).
For the second section, there are multiple topics - the one we look at is media regulation. There are suggestions/links for all of these below.

MUSIC VIDEO READING
DVD of the greatest director of all?
Simply viewing a wide range of music videos, from different eras and genres, is a good idea. If your blog is set up you can add brief notes/bullet points, with screenshots to illustrate, on what you've found most noteworthy. Looking at past examples of student work is useful too - you'll still find lots of good ideas you could use, and could start to consider the do's and don'ts of successful production - what features are excellent, and which less so?


There are many DVD collections, most usefully of directors such as Anton Corbijn, Michel Gondry and Chris Cunningham, that span multiple genres and acts but provide some great featurettes going behind the scenes. You can even catch a show on iPlayer now that features 80s videos and interviews with the stars of those. Simply dipping into one of the many music channels and making brief notes (even if it is literally ONE point that could be useful example, helping you evidence 'Use of Conventions From Existing Texts')

The by now huge archive on this blog is naturally highly recommended! I've more retro-tagging to do, but have managed to go back and tag 100s of posts so far.

There are lots of useful sites/e-zines that feature industry news and highlight new (or classic!) videos: LouderThanWar and Loudwire being two examples that I frequently read myself, using their Facebook updates to do so.

The Guardian remains the best newspaper for media news, features and analysis, and its music section will keep you well updated with industry developments.

BOOKS ON MUSIC VIDEO
Book-wise, there are some stand-out options...

Keith Negus' Popular Music in Theory: incredibly useful for both coursework and exam, this gives you a summary of media theories applied to music. Great for the Evaluation, but also blogging about audience; brilliant for both Q1 and Q1b of the exam, and also the pomo essay!

Tuesday, 6 March 2012

FEMINISM/Annie Lennox

I've briefly posted on AL before; her 80s vids for Eurythmics caused a national outcry when she played with gender expectations by dressing as a man (theory ref: Judith Butler - gender as performativity; also Chomsky's propaganda model as the 'flak' she received was designed to filter such counter-hegemonic thinking out of mainstream media and therefore public consciousness)

Fascinating article here (from the Guardian) in which she discusses this past and her efforts today to use music for feminist ends, including launching a new pressure group

Monday, 21 November 2011

INDUSTRY/AUD: X Factor

I've blogged before on this, so just a couple of links - http://www.guardian.co.uk/tv-and-radio/2011/nov/18/x-factor-advertisers-seek-discounts detais the extraordinary revenues the show brings to ITV (the final alone last year took £21m in ad revenues), and the impact of falling viewing figures: the £250,000 charged for each 30sec slot in 2010 is being seen as excessive by advertisers with the 2011 figures down 8% (Saturdays) and 11% (Sundays).

Scroll to the bottom of Charlie brooker's typically caustic overview of Xmas ads to find his take on the M&S ad featuring the finalists - but not the edited-out Frankie Cocozza (article features strong language), as well as the ad itself...which I'll embed below for your viewing displeasure:

'Frankiegate' is significant not because of the tuneless, talentless irritant at the centre of the 'scandal', but as a reminder that the pop industry tends to act as a moral policeman, especially when interfaced with advertisers (just as Chomsky's propaganda model argues, ad'g being one of its five filters), or as a hegemonic force. Pop can of course push boundaries - Madonna's Like a Prayer vid remains a classic example - but only at the risk of losing out on potentially lucrative endorsement deals (as Madonna did, losing millions when Pepsi withdrew its ad campaign featuring Madonna). The pop industry is generally a conservative force.

Thursday, 9 June 2011

Pro-Palestinian vid controversy

The BBC's response to this actually links to a media regulation story - the GUMG's report that highlighted systematic pro-Israeli, anti-Palestinian bias in the BBC's reportage of the Middle East conflict (Guardian report on this; Amazon)

Music vids are primarily an entertainment medium, and ads for music products. The success of many viral vids showcases the greater opportunities low-budget producers have, even if the actual music retail market sufferd from even greater monopoly than the film biz.

Here's an example, though, of the vid as agit-prop; PR for a generally negatively-portrayed people and place, which has swiftly received extensive 'flak' and faces further censorship. As this article says, it will be interesting to see how the BBC handles this in the highly unlikely event it becomes a hit...


Palestine campaign song generates controversy ahead of release

Coldplay removes link to video after 7,000 comments as Glenn Beck describes 'Freedom For Palestine' as evil propaganda
A campaign song, to be released early next month, called Freedom For Palestine, is already kicking up a row.
It's a compilation number, along the lines of Feed The World or Free Nelson Mandela, and its artists include Dave Randall of Faithless, Maxi Jazz and the Durban Gospel Choir. Images from the West Bank and Gaza, along with the separation barrier, are featured in the video.
Its lyrics refer to catastrophes, refugees, crimes against humanity, prison camps, occupation, human rights and justice. "We are the people and this is our time, stand up, sing out for Palestine," goes the refrain.

Coldplay initially linked to the video from the band's Facebook page, prompting around 7,000 responses, both for and against. Earlier this week, the band removed the link (see update below).
The US media host Glenn Beck drew attention to the song on his Fox show, describing it as "evil" and "pure propaganda". Referring to the song's lyrics, he said: "Before you know it, 'Israeli occupation' will be standard fare. Everyone will just see it as they're just occupying that land. That is a lie."

If the song makes it into the UK charts, it is likely to cause a dilemma for the BBC. The corporation ran into controversy last month for masking out the words "free Palestine" from a number recorded by Mic Righteous. It did it in order "to ensure impartiality was maintained", it said. On another recent occasion, the word "Palestine" was excised from a BBC script.
I have no idea whether this campaign song will sink or soar. But the controversy building around it even before release is an indication of what could be yet to come.
1.42pm update: I've just had an email from Frank Barat at OneWorld who tells me:
"Coldplay did not remove link from its Facebook page. Facebook removed the link because thousands of people (and computer generated posts) reported it as abusive."
My apologies to Coldplay for misrepresenting them.