An early, maybe archetypal, example of a music movement spreading through UGC-enabling sites like MySpace and despite its Aussie roots globalising through the internet.
Guardian: “It was the first time that music was getting big on the internet instead of at the club, at the record shop or on the radio,” says Lina Abascal, the author of a new book, Never Be Alone Again: How Bloghouse United the Internet and the Dancefloor, which documents that brief but transformative moment.
… The new ability to distribute songs online meant homegrown music could easily be discovered abroad, without the financial backing of a big label: just upload the track and away you go. “Suddenly the distance between Paris and Sydney or LA and Melbourne was a click,” Abascal says. “That was a first-time thing.”
