Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 18 December 2021

BOOK 2005 Bloghouse dance was 1st online genre

 An early, maybe archetypal, example of a music movement spreading through UGC-enabling sites like MySpace and despite its Aussie roots globalising through the internet.

Guardian“It was the first time that music was getting big on the internet instead of at the club, at the record shop or on the radio,” says Lina Abascal, the author of a new book, Never Be Alone Again: How Bloghouse United the Internet and the Dancefloor, which documents that brief but transformative moment.

… The new ability to distribute songs online meant homegrown music could easily be discovered abroad, without the financial backing of a big label: just upload the track and away you go. “Suddenly the distance between Paris and Sydney or LA and Melbourne was a click,” Abascal says. “That was a first-time thing.”

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