Artist Case Study

However far from the existing image (brand) of your artist your own ideas are, you do need to evidence your awareness of this, and the research steps taken to inform yourself. You need to consider and provide info on such aspects as:

1. are they signed to an Indie or major record label?
2. considered a global artist or just UK or US success?
3. what record, if any, of chart success?
4. are they associated with any particular eras (eg the 80s)?
5. what genre/s do they work in?
6. who would be their core target audience, and consider any possible secondary audience/s?
7. are there 'leitmotifs' (common themes, symbols) in their videos, and perhaps lyrics?
8. provide a synopsis of their career
9. are there particular directors they work with? do these bring their own styles?
10. research some reviews of their videos, including YT user comments
11. comment on the media language and editing used
12. do they have any social media presence (consider how significant; the branding etc)?
13. can you find UGC (fan art, fan-made videos, lyric videos etc)?

What you can find will obviously vary depending on the status and longevity of your act. You should consider the longer list above, but here are core elements you should evidence research into and consideration of - you could split this into multiple posts with a main summary post:

BRIEF HISTORY + MEDIA PROFILE
Major releases, successes, landmark dates - don't copy/paste huge reams from Wikis. Do hyperlink/credit all sources.
Overlapping with research into target audience, sum up their media profile: what sort of media do they appear in? do they get a favourable response? does this vary by media type/audience? Make sure you suitably illustrate such points.