WEBSITE Doors bundle t-shirts and vinyl with Light My Fire re-release

IN THIS POST: Discussion of a heritage (60s/70s) band's use of merchandise and social media; analysis of their website including detailed denotation of the features, with screenshots, and a look at their social media integration and audience interaction (or lack of...).

This isn't The Doors' main website (though that is linked, and everything here IS featured and sold through their website too), but an online retailer that sells their merchandise, and markets this (I came across this via a Facebook update of the official Doors page, screenshot below the line). 

This is a further sign or evidence of the re-emergence of vinyl, plus the centrality of merchandise (especially when touring isn't an option) to monetise music.

below - analysis on assessing target audience (core/primary and secondary) + more images + detailed analysis of their website...

FINANCE + MERCHANDISE: £100 Ant tShirt!

Good example of how artists are increasingly seeking to make money through merchandise through their own sites, instead of simply relying on royalty cheques from record labels (which has long been the established model, one which digitisation has abruptly changed).

The following example comes from http://www.adam-ant.net/whatsnew.html#tshirt - but was also highlighted and promoted through Facebook, receiving 178 'Likes' in just 36 mins (which acts virally: each person's FB 'friends' then get this update + announcement/hyperlink on their profile)

This is why its so important for your mag ads in particular to reflect the changing revenue streams for artists; promoting their official site/FB page etc is crucial to their financial prospects; a CD digipak may act as a tool to generate interest in tour ticket sales, merchandise and back catalogue album sales/downloads.