Good example of how artists are increasingly seeking to make money through merchandise through their own sites, instead of simply relying on royalty cheques from record labels (which has long been the established model, one which digitisation has abruptly changed).The following example comes from http://www.adam-ant.net/whatsnew.html#tshirt - but was also highlighted and promoted through Facebook, receiving 178 'Likes' in just 36 mins (which acts virally: each person's FB 'friends' then get this update + announcement/hyperlink on their profile)
This is why its so important for your mag ads in particular to reflect the changing revenue streams for artists; promoting their official site/FB page etc is crucial to their financial prospects; a CD digipak may act as a tool to generate interest in tour ticket sales, merchandise and back catalogue album sales/downloads.
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