Blogging on AUDIENCE

I'LL UPDATE THIS THROUGH THE NEW SAMPLE BLOG TIME PERMITTING...

I've covered aspects of this in many posts - use the Q3 links list, and look at past egs linked in Q3 guide for example; try a search, or use the tags cloud!
A complementary guide, including a Word doc with step-by instructions, is available here.
You can also access PowerPoints on audience theory here, and links to other audience-related posts on the ProdEval blog here. 
This 2015 A2 example is a good reference point: you can see a video questionnaire, and this being delivered to a class, teachers etc, as well as audience feedback on rough cuts etc.
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This post looks at one of the better examples from 2012 and considers any issues that prevent it from being assessed as excellent (criteria: 'research into a similar target audience')

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TECH TIP: Using ViewSync to compare cuts

Thanks to Conal Walsh for this, I'd never heard of ViewSync, a nifty website, designed with gamers in mind, which enables  you to view 2 or more cuts side by side. A nice example of convergence - the sort of high-tech gadgetry that you might associate with the likes of Formula One is now in the hands of everyone. When you're trying to pinpoint the changes made step by step, and also as a tool for some targeted audience feedback (generate different clips of the same short sequence with different editing styles for example), this is a great option.

Conal's ViewSync for nine iterations of the Bad Romance video

Eval Q3 Learning on aud feedback

Q3: What have you learned from your audience feedback?

KEY POINTS: 
As always, there is overlap with other Qs, but especially with Q4 on new media technologies.

• Kick off with a thorough summary of the work you've done on audience, making clear your primary and secondary audiences and what research you did on this. Using links to blog posts or screen shots of these is no bad thing.
• This is a useful Q for exam prep: audience and web 2.0 theories (which often look at the changing status of audience/producers) should be applied and explored prominently. Postmodernism, especially intertextuality, could be useful too (and many more!)
• Don't feel you have to venerate audience feedback;  limitations of new media (source of much of your feedback) also have theory you can explore: Andrew Keen sees this as a disaster for society; John McMuria argues the supposed level playing field for Indies is a myth and conglomerates still dominate; Elberse has demolished Anderson's long tail theory
• As with ANY Q, also feel free to state "I cover this topic in more detail in Qx"
• Footage of aud feedback is important
• As is your actual response - going through changes made as a result (and examples of feedback you rejected, explaining why)
• You needn't be comprehensive to the nth degree on detailing feedback received. If you feel you can reduce that to key themes or issues, do that ...
• But make sure you illustrate as much as possible the material that was/n't changed as a result of feedback
• Sum up - just how central (or not) was audience feedback? You could usefully consider material on the exam 1a topic of creativity here: is this compatible with an auteur approach? Can you crowdsource your vision? You could compare the impact or influence of feedback to that of research into conventions and consequent intertextualities, and discuss how available software/hardware made feedback im/practical.

Posts on AUD/FEEDBACK (Q3)

I've mostly skipped out posts on digipak/mag ad, which are listed in a separate post

ONLY INCLUDES POSTS UP TO THE START OF FEB 2012

http://musividz.blogspot.com/2012/02/new-media-band-blogs.html - Using blogs to reach fans
http://musividz.blogspot.com/2012/02/fundraising-online-old-man-cabbage-eg.html - Audience can be financiers!
http://musividz.blogspot.com/2012/02/mag-ad-research-audience.html 

Posts on AUD/FEEDBACK (Q3)

I've mostly skipped out posts on digipak/mag ad, which are listed in a separate post

http://musividz.blogspot.com/2012/02/new-media-band-blogs.html - Using blogs to reach fans
http://musividz.blogspot.com/2012/02/fundraising-online-old-man-cabbage-eg.html - Audience can be financiers!
http://musividz.blogspot.com/2012/02/mag-ad-research-audience.html 

AF task

1. Make notes individually on the following then discuss answers with someone from a different production group:

o Give one specific (use precise media language) example where AF has reinforced your idea/plan

o Give one specific (use precise media language) example where AF has changed your idea/plan

o Before showing any text for AF, what steps should you take? (NB: this extends to YouTube uploads!!!) [context is key, but also testing files and having any vid equip set up ready to go]

o In general, what do you think you've gained from AF?

o [If finished early, also consider this:] How important is AF in the media industry you're looking at?