Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 17 February 2012

NEW MEDIA: band blogs

I've added to the links list on this

Lots of bands doing this, and virtually every band of any note has 1 or more of blog/facebook/official website/twitter etc going

Its not too late to engage with these for audience feedback or other aspects of research (including research into possible auds) -useful material for eval Q on aud feedback PLUS the eval Q on use of new media (ditto for DCRUP/Q1a)

Click through to full screen to read comment
Remember too that your company sites should be written/presented as company blogs ... NOT student blogs!!! Tweak any cross-posted blog posts/features accordingly, and keep the word 'student' away!

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