I've mostly skipped out posts on digipak/mag ad, which are listed in a separate post
http://musividz.blogspot.com/2012/02/new-media-band-blogs.html - Using blogs to reach fans
http://musividz.blogspot.com/2012/02/fundraising-online-old-man-cabbage-eg.html - Audience can be financiers!
http://musividz.blogspot.com/2012/02/mag-ad-research-audience.html
http://musividz.blogspot.com/2012/01/web-marketing-band-blog-foixyshazam.html
http://musividz.blogspot.com/2012/01/industry-auteur-film-dirs-still-do-high.html - Part of 2ndary aud fans of...?
http://musividz.blogspot.com/2012/01/us-industry-data.html - As with film box office data, its useful to evidence the appeal of the genre.
http://musividz.blogspot.com/2010/12/contacting-labels-etc.html
http://musividz.blogspot.com/2011/11/censorship-rihannas-top-5-controversies.html - Did you tone down any aspect of M.Lang to avoid problems with censorship? Does this actually limit aud appeal?
http://musividz.blogspot.com/2011/11/industryaud-x-factor.html
- Looking out for any and all TV/press/media appearances by/coverage of
your act - consider aud for that media/show/title + use as evidence for
appeal to primary/2ndary aud
http://musividz.blogspot.com/2011/11/production-rammstein-vid-behind-scenes.html - Offering fans extras to build brand/band loyalty (and site 'stickability')
http://musividz.blogspot.com/2011/11/audience-old-boyband-touring.html
http://musividz.blogspot.com/2011/11/new-mediaaud-queen-remix-comp.html - Use polls to get feedback
http://musividz.blogspot.com/2011/11/genre-resources-key-points.html
http://musividz.blogspot.com/2011/11/culture-high-v-popular-opera.html
http://musividz.blogspot.com/2011/10/anti-x-factor-fb-campaign-nirvana-for.html
http://musividz.blogspot.com/2011/10/genreaudnew-media-pomohybridity.html - Old bands in project with new acts
http://musividz.blogspot.com/2011/10/act-history-superb-eg-showcase-work.html
http://musividz.blogspot.com/2011/10/evidencing-drafting-tip-use-shot-in.html
http://musividz.blogspot.com/2011/09/lady-gaga-shows-ideological-power-of.html - Think about audience theories; useful prep for Q1a: MANGeR
http://musividz.blogspot.com/2011/09/rhianna-says-censors-helped-her-sell.html
http://musividz.blogspot.com/2011/09/black-british-music-mobos-controversy.html
http://musividz.blogspot.com/2011/08/female-pop-vids-issues-and-challenges.html
http://musividz.blogspot.com/2011/08/90s-new-80s-nostalgiaculture.html - THEORY TIP: Consider Simon Reynolds arguments (see post below)
http://musividz.blogspot.com/2011/08/feeders-vid-from-fans-footage.html
http://musividz.blogspot.com/2011/07/kronenberg-lager-rapped-for-viral-promo.html
http://musividz.blogspot.com/2011/06/roseanne-on-class-prejudicesexism-of-tv.html
http://musividz.blogspot.com/2011/06/pro-palestinian-vid-controversy.html
http://musividz.blogspot.com/2011/06/most-played-tracks-last-year.html
http://musividz.blogspot.com/2011/06/why-retromania-is-all-rage-simon.html
http://musividz.blogspot.com/2011/04/covergence-albums-via-magazine-papers.html
http://musividz.blogspot.com/2011/04/httpwwwradarmusicvideoscom.html
http://musividz.blogspot.com/2011/04/httpgenerotv-working-with-artists.html
http://musividz.blogspot.com/2011/03/album-as-bonus-with-gig-ticket.html
http://musividz.blogspot.com/2011/03/music-vid-web-and-film-collide-david.html - Auteur theory/MLang/new media/aud appeal all in one
http://musividz.blogspot.com/2011/03/eg-of-re-digipackaging-old-albums-tour.html
http://musividz.blogspot.com/2011/03/radiohead-changing-music-biz-models.html
http://musividz.blogspot.com/2011/03/singer-songwriter-amanda-ghost-ran-epic.html - The Indie outsider who ran a major
http://musividz.blogspot.com/2011/03/theres-nothing-new-in-genre-mixing.html
http://musividz.blogspot.com/2011/03/market-for-retro-music.html
http://musividz.blogspot.com/2011/03/production-diary-vid-example.html
http://musividz.blogspot.com/2011/03/tescos-and-industry.html
http://musividz.blogspot.com/2011/02/af-task.html
http://musividz.blogspot.com/2011/01/more-egs-of-why-musicguardian-is-useful.html
http://musividz.blogspot.com/2011/01/treatments-new-eg-added.html
http://musividz.blogspot.com/2011/01/casting-and-creativity.html
http://musividz.blogspot.com/2011/01/industry-news.html
http://musividz.blogspot.com/2011/01/creating-treatment.html
http://musividz.blogspot.com/2010/12/retro-boom.html
http://musividz.blogspot.com/2010/11/lady-gaga-via-leeds-brett-domino.html - You should have thoroughly researched the online footprint of your own track (and act).
http://musividz.blogspot.com/2010/11/video-exclusive-on-c4.html - Old media still important!
http://musividz.blogspot.com/2010/11/vids-for-older-tracks-beatles.html
http://musividz.blogspot.com/2010/11/lipsync-practice-pitch.html
http://musividz.blogspot.com/2010/11/coursework-pitches-draft.html
http://musividz.blogspot.com/2010/10/cars-2nd-pitch-exercise.html
http://musividz.blogspot.com/2010/10/music-vids-as-ads.html
http://musividz.blogspot.com/2010/07/strobe-lighting.html
http://musividz.blogspot.com/2010/07/practice-pitch2-how-to-pitch.html
http://musividz.blogspot.com/2010/07/practice-pitch-guidelines.html
http://musividz.blogspot.com/2010/06/track-selection.html
http://musividz.blogspot.com/2010/06/getting-hip-to-vox-pops.html- A basic but vital tool to evidence aud feedback/research
Deadlines/Brief
Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes
Key Posts
- 1-shot vids
- Analysing videos
- Artist research
- Audience
- BBFC age rating vids
- Blog setup
- Books
- CONVENTIONS in 10 steps
- Conventions: DB playlists, posts etc
- Coursework overview
- DB doc
- Depeche Mode case study
- Digipak
- Digipak vids
- Elberse: Blockbusters book
- Eval overview
- Eval Q1a CONVENTIONS
- Eval Q1b REPRESENTATIONS
- Eval Q2 BRANDING
- Eval Q3a AUDIENCE ENGAGEMENT
- Eval Q3b DISTRIBUTION
- Eval Q4 TECHNOLOGIES
- Female acts
- Final Cut Pro X
- Goodwin
- Industry 2018-19
- Industry 2021
- INDUSTRY summary
- Interactive vids
- Mag ad
- Mag ad audiences
- Merch
- Pitching
- Pixies case study
- Planning docs
- Shoots tips
- Simulacra: Weezer, Weird Al
- Student vids/blogs by year
- Technologies
- TechTips blog
- Twitter feed on blog
- Vinyl
- Vodcast playlist (DB)
- WEBSITE in steps
- Websites I've analysed
Featured post
WEBSITE The steps involved in producing yours
IN THIS POST: A breakdown of how to research websites, what to look for, and an example of an overall 16-step process, plus a list of some...
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