Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 28 November 2010

Lady Gaga via Leeds - the Bad Romance meme

Noticed more parodies and even a Lg make-up how-to; links, not embeds, follow:
(Bad Romance Parody - gets a little crude towards the end)
(LadyGagaVEVO - lots more links; this is behind-the-scenes of Telephone vid)
(LadyG make-up how-to)

YouTube is opening up opportunities for all sorts of new acts; these guys have hit the charts with their Gillian mcKeith Song after getting played by C.Moyles and others; here is Brett Domino's take on Bad Romance, one of the 1st videos we looked at this year:

At some point I'll add in notes from work on LadyG, but for now a few further examples of how - just like the Britney track - this single has provoked a range of online responses from widely divergent genres.
This idea, of taking music from one (typically non-credible, poppy) genre and transplanting it to a radically differing, essentially binary opposite (viewed by its fans as highly credible, complex music) genre is not new (hip hop acts have been trawling through all sorts of unlikely sources for decades, with a sample from a 50s track, Apache, by instrumental act The Shadows forming the bedrock of many early rap tunes). The rise and ever-increasing accessibility of digital media, and the web as a carrier for the output of digitally produced media, has seen this mushroom.
Another iconic example: Kylie Minogue. She has skilfully repositioned herself away from the bubblegum image she started out with, partially through a capacity to pastiche herself; refract herself through a postmodern lens - a great example being her reading her famously simplistic debut single's lyrics as mock-poetry:

...But back to LadyG...
Search YouTube for the track and you'll find a plethora of versions; the following are just a small sample:

These guys are unashamedly trying to use LadyG's colossal fanbase to generate interest - without the keywords lady gaga bad romance its unlikely many people would ever come across them...

There are many more: gothic, power metal, death metal drum tracks ... the list goes on
Have you come across (m)any tracks that have generated so many covers? (Add a comment with info if so!)

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