We had 5 tracks pitched for filming a music vid: Katrina and the Waves' "Walking on Sunshine"; Mike Posner's "Cooler Than Me"; Duck Sauce's "Barbra Streisand"; a Paolo Nutini track; and Taylor Swift's "You Belong To Me". The "Barbra Streisand" track was setlled on, with planning now underway for the shoot. The official music video is embedded below (from muzu.tv, not YouTube, which I think you can access under student logins):
Duck Sauce - Barbra Streisand
You'll see the design of this vid could easily inspire tribute versions, an attractive idea for most acts as this acts rather nicely as a means of generating viral marketing: marketing the band do not pay for, and which does not have the appearance of an advertising campaign. The success of the Yeo Valley (milk/dairy company) rap, (one of several similar ideas: see this Ontario vid, + rather awful raps such as this), played exclusively in the X Factor ad breaks (at a campaign cost of £5m) has worked well like this - the YouTube video has been widely emailed and the company have been 'forced' by Facebook campaigns etc to release the song as an Xmas single. The "Barbra Streisand" video also features a daft dance move, another trick which can help encourage a video to be reconstructed, reflimed and posted (eg as 'responses' to YouTube uploads) online, a tactic used as far back as Adam and the Ants' "Prince Charming" video.
Deadlines/Brief
Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes
Key Posts
- 1-shot vids
- Analysing videos
- Artist research
- Audience
- BBFC age rating vids
- Blog setup
- Books
- CONVENTIONS in 10 steps
- Conventions: DB playlists, posts etc
- Coursework overview
- DB doc
- Depeche Mode case study
- Digipak
- Digipak vids
- Elberse: Blockbusters book
- Eval overview
- Eval Q1a CONVENTIONS
- Eval Q1b REPRESENTATIONS
- Eval Q2 BRANDING
- Eval Q3a AUDIENCE ENGAGEMENT
- Eval Q3b DISTRIBUTION
- Eval Q4 TECHNOLOGIES
- Female acts
- Final Cut Pro X
- Goodwin
- Industry 2018-19
- Industry 2021
- INDUSTRY summary
- Interactive vids
- Mag ad
- Mag ad audiences
- Merch
- Pitching
- Pixies case study
- Planning docs
- Shoots tips
- Simulacra: Weezer, Weird Al
- Student vids/blogs by year
- Technologies
- TechTips blog
- Twitter feed on blog
- Vinyl
- Vodcast playlist (DB)
- WEBSITE in steps
- Websites I've analysed
Featured post
WEBSITE The steps involved in producing yours
IN THIS POST: A breakdown of how to research websites, what to look for, and an example of an overall 16-step process, plus a list of some...
Monday, 15 November 2010
13B Lip Sync track
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment