Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday 31 December 2019

ALBUM SLEEVES RIP 4AD legendary designer

Immediate NB: the recently deceased designer in question, Vaughan Oliver, used explicit images in a small number of his works.

The point of sharing this is more for a reflection on what's lost with the shift to streaming - and helps to explain the utterly contrary surge in vinyl across all age ranges.

By chance I read a book on the label 4AD a few months ago, one of the kings of 80s/90s uncompromising indie, home to the likes of The Pixies and Cocteau Twins, artists who would've been suffocated and transformed at a major label.

I'd argue that it was another 80s/90s designer, Peter Saville, who helped make UK label enduringly iconic, who produced sleeve art that has broken through into contemporary mainstream culture. I see simulacra of his most famous Joy Division cover in many unexpected quarters these days. 

There are so many other legends, notably Hipgnosis, and the album art of the likes of Iron Maiden continues to be a core part of their brand identity and appeal, directly linked to massively successful merchandising.

So ... when you come to meet the challenge of creating album art will be aware of the design innovations of the creative giants that strode the psychic realm of the imagination before you, producing nuanced, provocative pieces that would give a Freudian psychoanalyst nightmares?!

Couple of initial links: 
Lost worlds of sex and magic: Vaughan Oliver's album sleeves for 4AD

https://www.theguardian.com/music/2019/dec/30/vaughan-oliver-album-sleeve-design-4ad-label-pixies-cocteau-twins?CMP=Share_AndroidApp_Gmail (NB: contains one explicit image from a Pixies album cover)

Peter Saville on his album cover artwork

https://www.theguardian.com/music/gallery/2011/may/29/joydivision-neworder?CMP=Share_AndroidApp_Gmail 


Saturday 14 December 2019

ALT VIDS 4K remasters

Not really an 'alt vid' but something I blogged on years ago just caught my eye.

What's early 80s Xmas classic has been remastered to 4K, perfect for all those big screen TVs out there. Having worked on a cover video recently, this is quite an upgrade on the 480p version that was previously the official upload!

Long tail theory/Retromania indeed...

https://youtu.be/bwNV7TAWN3M


Here's another that caught my eye - Motley Crue's Looks That Kill ... '2019'. A smart promo boost for their just announced reformation and huge American stadium tour! The song dates back to about 1983, and also had sub-HD options only until now. 

The music video is getting a new lease of life in parallel with back catalogue albums as YT especially is the music player of choice for gen Z'ers, too skint or tight-fisted (or plain entitled?) to pay a monthly tenner for ad-free Spotify.

Mötley Crüe - Looks That Kill - 2019 (Official Mu…: https://youtu.be/A5_f_uOKcB4

MERCH Metallica tie-in with surfing fashion brand

No sooner was I mentioning what a great merch case study Metallica make when I spotted this latest addition...
https://www.loudersound.com/news/metallica-pay-tribute-to-surf-icon-andy-irons-with-new-clothing-range

MERCH Metallica figurines

Yet another example of why Metallica make for a great case study (at the genre neutral, or general conventions, level) - news of yet more merch, collectable figurines, need catnip...

https://www.blabbermouth.net/news/motley-crue-metallica-sex-pistols-rage-against-the-machine-block-figure-toys-available/

Tuesday 10 December 2019

ALT VIDS tour teaser behind the scenes

The album teaser and special edition unwrapping vid are now, alongside the lyric vid and visualiser pretty common - and I'd imagine this next format will become ever more common too.

It generates shareable social content and e-zine articles like this one (and of course this blog post too!).

Bottom line, it helps spread the word that a tour is taking place...


https://metalinjection.net/av/motley-crue-def-leppard-poison-tour-behind-the-scenes-featurette-released

MERCH Depeche Mode link with fashion brand

These guys make such a good case study - long history of amazing videos, especially with Anton Corbijn; exemplary use of social, including the successful fan takeover of their FB during the last global tour; which was reflected in the convergence of their one-off cinema performance movie, directed by Corbijn, in November 2019 (which grossed around $3m from its one day release); and now, to add to their extensive merch range ...
... a tie-in with a cutting edge fashion brand.

Something to think about when putting together your store simulacra and seeking to generate social media content...

Perfect example of course of how an artist also generates publicity...



Noah Releases Capsule Collection with Depeche Mode

https://www.gq.com/gallery/noah-depeche-mode