Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 31 December 2019

ALBUM SLEEVES RIP 4AD legendary designer

Immediate NB: the recently deceased designer in question, Vaughan Oliver, used explicit images in a small number of his works.

The point of sharing this is more for a reflection on what's lost with the shift to streaming - and helps to explain the utterly contrary surge in vinyl across all age ranges.

By chance I read a book on the label 4AD a few months ago, one of the kings of 80s/90s uncompromising indie, home to the likes of The Pixies and Cocteau Twins, artists who would've been suffocated and transformed at a major label.

I'd argue that it was another 80s/90s designer, Peter Saville, who helped make UK label enduringly iconic, who produced sleeve art that has broken through into contemporary mainstream culture. I see simulacra of his most famous Joy Division cover in many unexpected quarters these days. 

There are so many other legends, notably Hipgnosis, and the album art of the likes of Iron Maiden continues to be a core part of their brand identity and appeal, directly linked to massively successful merchandising.

So ... when you come to meet the challenge of creating album art will be aware of the design innovations of the creative giants that strode the psychic realm of the imagination before you, producing nuanced, provocative pieces that would give a Freudian psychoanalyst nightmares?!

Couple of initial links: 
Lost worlds of sex and magic: Vaughan Oliver's album sleeves for 4AD

https://www.theguardian.com/music/2019/dec/30/vaughan-oliver-album-sleeve-design-4ad-label-pixies-cocteau-twins?CMP=Share_AndroidApp_Gmail (NB: contains one explicit image from a Pixies album cover)

Peter Saville on his album cover artwork

https://www.theguardian.com/music/gallery/2011/may/29/joydivision-neworder?CMP=Share_AndroidApp_Gmail 


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