WEBSITE ALBUM SAMPLER Suede's non-music vid video!

An example which highlights three points:

1. Websites are routinely updated to centre on the latest album release
2. Bjork, The Pixies and many more are trailblazing a growing trend of creating videos for ALL album songs, not just the singles, recognising this boosts revenue-gaining YouTube hits ... but the importance of additional videos (unwrapping, lyric, live, UGC etc) is growing faster still, and Suede's "album sampler" is a good example. It would have Vernallis jumping up and down screaming I TOLD YOU SO given its narrative-free (is that possible?!) nature
3. Its another reminder of the convergence between film and music video - bear in mind that the 1964 Beatles movie A Hard Day's Night [Wiki] is widely considered as having created the music video template (archetype) with its video-like scenes ... and MJ's Thriller! While you will generally be creating youth-targeting productions with bands' existing (older) audience now the secondary target for you, Suede are possibly reinforcing their mature adult appeal with an entire feature-length arthouse movie released with their album. Its nature might also suggest an oddly upmarket (ABC1) audience for an Indie band. Read more here.

Here it is so you can judge for yourself - you should be thinking of this as an easy, but creatively free, extra (like the single shot video, lyric video...), so long as you remember to keep it MUCH shorter (or it'll just get blocked).

The website splash/landing/home page on 10.10.17:

The "album sampler"

...

Sigur Ros short film vids

Sigur Ros set up a competition, and gave some filmmakers 'modest' budgets to make short films using a track from their latest album, one of many examples of the forms of short film and music video colliding. You can read more, and view one of these (including Shia LeBoeuf) at http://www.rollingstone.com/music/videos/sigur-ros-fjogur-piano-starring-shia-labeouf-20120618, though please note that the video contains frontal nudity.

Spike Jonze's short film for Arcade Fire vid

Watch: Trailer for Arcade Fire/Spike Jonze Film

A sneak peek at Scenes From the Suburbs

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Scenes From the Suburbs, filmmaker Spike Jonze's short film companion piece to his video for Arcade Fire's "The Suburbs", is set to screen later this week as part of SXSW's film festival. The Playlist points out that a trailer for the short film has hit the Internet; you can check it out below.

Posted by Larry Fitzmaurice on March 14, 2011 at 9:45 a.m.

Tags: Spike Jonze, Video, Film, Arcade Fire

Kanye West: 35min vid

The idea of an extended music vid, effectively as a short film isn't new - John Landis' work for Michael Jackson's Thriller itself built on The Beatles' films, which could be viewed as a series of sketched built around multiple prototype music vids. Kanye West's effort, the 35min Runaway, has split web opinion, currently accruing 29,055 likes/5,101 dislikes after 5,389,189 views at http://www.youtube.com/watch?v=O7W0DMAx8FY and another 28,165 likes/2,890 dislikes from 6,331,377 viewings at http://www.youtube.com/watch?v=Jg5wkZ-dJXA&feature=channel (just some of the uploads on YouTube alone; its also on his official site and many more).
The bottom line - its working wonders as a promotional tool. KanyeWest.com even includes a live twitter feed on what people are saying about it, stark evidence of its impact.