This question provides an easy opportunity to elevate the level of your response using theories you'll need to engage with for exam Q1a/1b; have you thought of how you can discuss genre theories here for example?
Take a moment to consider carefully the question, and the very specific terms selected:
Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
- it's identical to a Q you answered for AS cwk!
- you will need to make detailed comparisons between each of your productions and existing vids, digipaks, ads (and any TV shows etc you've also referenced as influences)
- BUT its not just how you've reflected these conventions; you may have chosen to change, undermine, flip round some of these (perhaps countertypes in place of stereotypes for example) ... maybe even seek to take an established genre in a new direction
- the word 'rules' is NOT used.
'Conventions' means commonly occurring; frequently seen - elements
which when combined help an audience to identify the genre or type of
media text. Many books + articles will discuss 'rules' of a genre; what
they really mean is 'conventions' - if a genre stays completely rigid
it will be doomed
- [UPDATE, 2015] I suggest a 6-step structure below, but if you feel it will save time, you could simplify this by outlining format (basic conventions of music video; look at exam Q1b guide on Media Language, eg Goodwin v Vernallis) and genre conventions, discussing as you go how yours matches up or doesn't. Intertextuality is important too ... and that is a common element of music video media language.
- This is the most semiotics-based of the four questions.
So, this Q boils down to:
