Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label product placement. Show all posts
Showing posts with label product placement. Show all posts

Friday, 21 July 2017

WOMEN still controlled by men, Instagram only space for genuine expression?

A good look here at how patronising patriarchy, an assumption that women are more pliable and will do as instructed, remains ingrained in the music biz, and an interesting side note on how being 'woke' (Katy bloody Perry's farcical attempt to show her socially conscious side leading to that garbling of language) is seen as important for branding and the opportunity to land marketing deals with brands.
A perhaps too uncritical, but useful, highlighting of Instagram especially as social media being the only space where female artists are permitted to freely express themselves - ignoring the product placement rife in these platforms and other forms of artifice.
Pop’s glass ceiling: why new female stars can’t break through https://www.theguardian.com/music/2017/jul/21/pops-glass-ceiling-why-new-female-stars-cant-break-through?CMP=Share_AndroidApp_Blogger

Monday, 25 November 2013

Interactive videos - Dylan, Queens of Stone Age etc

There are screenshots/links below to several egs of interactive vids: QoTSA, Death Grips, Bob Dylan etc
Writing in The Guardian's Music Blog, Harriet Gibsone reports on a new phenomenon, one which takes the postmodern/web 2.0 notion I often raise, the blurring (at least) of the producer/audience divide, on to a new level:
His video for Subterranean Homesick Blues may have unwittingly pre-empted the lyric video by 50 years, but Bob Dylan's telly-hopping interactive video looks like it could be another first of a kind.
With Like a Rolling Stone as its soundbed, the player allows its audience to flick through a range of fake television channels, each of which features different characters lip-synching the words to the 1965 classic. "I'm using the medium of television to look back right at us," director Vania Heymann told Mashable.
While Dylan's new video feels like an inventive way to breathe new life into an old tune, other artists are using the format to make a quick online buzz: in the past week alone we've seen interactive videos from Queens of the Stone Age, who are at the end of their album campaign, and Bombay Bicycle Club, who happen to be at the very start.
Here's a screenshot from the Dylan site, where I've 'switched channels' to a shopping channel: