Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label hot ones. Show all posts
Showing posts with label hot ones. Show all posts

Tuesday, 12 April 2016

CIE Evaluation overview

CIE NOTE: This is formally named the CREATIVE CRITICAL REFLECTION


THE CIAE BRIEF: music promotion package A promotion package for the release of an album, to include a music video (major task), together with a website for the band and a digipak for the album’s release (minor tasks).

You are marked not just on answering the question, but also for:
  • creativity in how you do so
  • using critical theory and self-critiquing [exam q1a/1b!!!]
  • use of technology to do so
In practice, you should take 1 of 2 approaches:
  1. Create one SUBSTANTIAL creative text for each answer, AND/OR...
  2. Recycle a format or spread it across multiple Qs so you've got multiple creative approaches for each Q. It makes sense if you've spent any time on creating a set!
These often won't be ideal for actually answering the question, so make sure you fill in any gaps with some combination of well-illustrated:
  • PowerPoint/Prezi
  • blog post content
  • video/vodcast
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This is a 'hub' post for BOTH the CIE version of the A2 Media Evaluation AND the UK (OCR) spec on which it's based.  Use the hyperlinks below to find specific posts/guides on the 4 CIE/ OCR questions. See here for CIE blog guide.
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IN THIS POST:
  • The 4 CIE A2 Evaluation ('creative critical reflection') questions
  • The UK/CIE Evaluations compared
  • Your final post order
  • How to present your answers
  • Technologies to consider
  • How to be creative
  • 24-page coursework overview





THE FOUR CIE A2 EVALUATION QUESTIONS