Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label Biophilia. Show all posts
Showing posts with label Biophilia. Show all posts

Saturday, 19 October 2013

iPad apps replacing albums? Snoop, Bjork, Gaga...

Rather different from the usual album review! (on Biophilia)
IN BRIEF:
With major artists Bjork, Jay-Z, Lady Gaga and Snoop Lion amongst those releasing iPad apps, does this mark the end of the album - or, at the time of writing at least, are these apps simply another promo tool seeking to flog merchandise ($100 pseudo spliff anyone? comparable to freemium games?) as well as tracks?

Ideas of this nature are far from new - I remember picking up several CD-Rom albums ('multimedia-a 2007 article posed the question: '“Interactive” Album Art: The CD-ROMs Of The Digital-Music Age?'
enhanced') back in the 90s ... and pretty much never bothering with the added content. Indeed,
WMG tried adding interactive booklets to about 75 albums sold on iTunes this spring, providing extra photos, lyrics and links to multimedia content much like extras on a DVD. But the booklets require Flash technology, which Apple later disabled in Quicktime because of a security flaw for which it has yet to release a patch.
So, are we moving beyond the concept of a traditional album, with its dozen or so tracks sequenced and packaged with cover art? Actually, hasn't that already become passe with most iTunes (etc) users picking up specific tracks not albums, and Spotify users creating track-based not album-based playlists?