Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday 29 April 2019

WEBSITE suggested themes for analysis

This is a quickfire list; think about it yourself and come up with 10 themes that make sense to you...

Note the different tags on this post, and use them...


top links (how many, lang used)
top banner, background image
band name/logo (+ possibly linkage to social icons); use of font/s
pushing current release
popups, including push for subscription/user info
embedded/featured social/UGC, incl logos (+ which ones)
streaming media options
direct address? any direct/personal comms from the artist
white space - leaving enough for uncluttered look; breaking up chunks of text with drop quotes etc
merch

Thursday 4 April 2019

INDUSTRY 10 trends shaping the global industry

https://musicindustryblog.wordpress.com/2019/04/03/10-trends-that-will-reshape-the-music-industry/