Interesting blogger in music industry worth following. Her major contention here is that the labels are quietly subverting notions of the fan/audience empowering potential of converged social media, angrily noting a Sony example of claiming a hashtag use as a binding legal contract handing over all rights in perpetuity with zero compensation (other than glory!).
The former audience as audience 3.0, working for The Man?
What you can learn from this example - you should have a clear, consistent brand image and concept to promote - that consistency would extend across multiple platforms and even merchandise - most artists will change website banners, YouTube icon/banner (etc) to highlight their latest release or tour - artists increasingly create video content that can be shared (ideally go viral) ... even short promo clips for an album with self-filmed interview-style footage - artists also increasingly embrace and create content that was seen as typical of UGC/fan-made videos, notably the lyric video - you can present research into any coursework topic by creating content that takes on a recognised media format: magazine feature, radio or TV interview/chat show appearance, e-zine interview (more informal, including setting), podcast ... - the Anthrax Twitter's most recent update was on Record Store Day - formats like these are ideal to convey your grasp of industry topics like the role of vinyl; the issues around streaming and revenues; influences ... even technology ... - ... it could the album producer, songwriter, video director, video editor or cinematographer (especially to discuss technology used: hardware or software) sleeve art designer, record label executive, band management, fans, ... there are many options. Great website content, research evidence, Evaluation content...
The self-produced Anthrax new album promo is like an interview or TV feature
Pics to be added - a bang up to date example of the multi-formatting that forms part of the marketing for many album releases now.
Unlike many other examples, this isn't a reissue - indeed, the thrash godfathers have put up a video of interviews to trail the album release, with the YouTube description featuring US and UK links for different formats.
Look out for magazine ads for this - drop me a link if you see one.
As usual, convergence is evident here: someone posted a link in a FB group pointing to a metal news site that had their own video which in turn linked to the band/record label's trail video...all accessed, viewed, clicked, read and blogged on through my phone - albeit pictures, saved from phone, formatting and tagging will have to wait til I'm sat at a PC/Macbook!
THE ANTHRAX ALBUM PROMO
ANTHRAX DRUMMER INTERVIEWED FOR AN E-ZINE'S PODCAST SERIES, AND E-ZINE ARTICLE ON THIS!
