Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label NME. Show all posts
Showing posts with label NME. Show all posts

Thursday, 9 March 2017

SPOTIFY getting on a playlist key to profit

Also spotted a useful quote from Lily Allen on how it's difficult to make money from music - it's more about branding deals, endorsements.

Lily Allen: ‘We need to fight back against these forces’

https://www.theguardian.com/music/2018/may/06/we-need-to-fight-back-against-forces-lily-allen

A useful quote from a veteran UK Indie label boss:
If you get on the right Spotify playlist, it could pay for your album. My friend Ian who runs How Does It Feel to Be Loved has a band call Haiku Salut – they were on a Spotify playlist and it made them a load of money. It’s different from just sending a record to NME. There’s no longer one source that has that single power those magazine had. That’s possibly a good thing, but I feel sorry for a lot of music writers who are expected to provide content for free.





Since posting this I keep seeing more and more references to the same point, the power of the Spotify playlist - as I write (5.4.18) Spotify has just launched on the stock market leading to more analysis of its role, power and future. Like Amazon, its in a race against time to establish such a huge market lead that it has huge power over labels when striking deals over payments/royalties.

I spotted on Facebook that a Marillion/Fish fangroup (All the best freaks are here) had a thread about Fish (singer) pulling all his albums bar one (which he's touring next year) off Spotify, and someone mentioned a Fish Facebook blog I'd forgotten about - so here it is!

...

Monday, 6 July 2015

CONVERGENCE NME goes free, ezine goes to print edition

Curious overlapping of contradictory events; one of the most iconic UK music magazines is to go freesheet (given away) to assist its expansion into radio, TV and web platforms ... while the ezine/website I read of this on (via following it on Facebook) is to launch a print edition!

Wednesday, 28 August 2013

Lists of Best/Worst Videos Ever Made

Lady Gaga features in both worst + best lists...
If seeking inspiration, why not learn from the best, or apply the lessons from the worst?
Here's a few lists, mainly subjective of course, and reflecting the audience of the site/publication, which may help you identify some useful vids to investigate further - or simply to browse and to come up with a list of what features make for a truly popular/great/awful music video.
If you look closely, you'll find certain directors appear repeatedly: Spike Jonze, Anton Corbijn, Chris Cunningham and Michel Gondry prominent amongst these.
If you've any lists you can recommend (or have made your own), add a link as a comment.

Some Useful Sites

RadarMusic: acts/labels actively seek out video-makers
There are many links lists on this blog, so rather than add to these, here's a few useful sites I've noticed recently:
For UK chart archives, The Official Charts Company offers a dropdown list by year, which then displays weekly clickable charts;
Although its for the US Billboard and only the year's top 20, this site is superb, with videos and iTunes links for each beside each single.
Odd URL (songs-old.com), but you get a random vid loaded up if you click on the homepage (likewise the homepage for music-old.com!). If you refresh the page a fresh random selection is made.

Top 40 vids right here;

The MTV Videos page is ... awful!