Blogging on AUDIENCE

I'LL UPDATE THIS THROUGH THE NEW SAMPLE BLOG TIME PERMITTING...

I've covered aspects of this in many posts - use the Q3 links list, and look at past egs linked in Q3 guide for example; try a search, or use the tags cloud!
A complementary guide, including a Word doc with step-by instructions, is available here.
You can also access PowerPoints on audience theory here, and links to other audience-related posts on the ProdEval blog here. 
This 2015 A2 example is a good reference point: you can see a video questionnaire, and this being delivered to a class, teachers etc, as well as audience feedback on rough cuts etc.
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This post looks at one of the better examples from 2012 and considers any issues that prevent it from being assessed as excellent (criteria: 'research into a similar target audience')

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iPad apps replacing albums? Snoop, Bjork, Gaga...

Rather different from the usual album review! (on Biophilia)

IN BRIEF:
With major artists Bjork, Jay-Z, Lady Gaga and Snoop Lion amongst those releasing iPad apps, does this mark the end of the album - or, at the time of writing at least, are these apps simply another promo tool seeking to flog merchandise ($100 pseudo spliff anyone? comparable to freemium games?) as well as tracks?

Ideas of this nature are far from new - I remember picking up several CD-Rom albums ('multimedia-a 2007 article posed the question: '“Interactive” Album Art: The CD-ROMs Of The Digital-Music Age?'
enhanced') back in the 90s ... and pretty much never bothering with the added content. Indeed,

WMG tried adding interactive booklets to about 75 albums sold on iTunes this spring, providing extra photos, lyrics and links to multimedia content much like extras on a DVD. But the booklets require Flash technology, which Apple later disabled in Quicktime because of a security flaw for which it has yet to release a patch.

So, are we moving beyond the concept of a traditional album, with its dozen or so tracks sequenced and packaged with cover art? Actually, hasn't that already become passe with most iTunes (etc) users picking up specific tracks not albums, and Spotify users creating track-based not album-based playlists?