Especially useful:
Keith Negus' Popular Music in Theory: incredibly useful for both coursework and exam,
this gives you a summary of media theories applied to music. Great for
the Evaluation, but also blogging about audience; brilliant for both Q1
and Q1b of the exam. It is quite old, but still useful.Not particularly academic but very useful for the history of music vids, + refs/analysis to/of many vids and directors you won't have heard of (but which could give you ideas), is Austerlitz' Money For Nothing: A History of the Music Video From The Beatles to The White Stripes. You can of course try a general music video (book) search, and you'll come up the likes of this. Austerlitz provides a history of the music video and how it developed over time, and mentions (details) lots of examples you won't have come across - but which might help for ideas. Such examples may also end up being used in your exam too.

