Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label Andrew Keen. Show all posts
Showing posts with label Andrew Keen. Show all posts

Tuesday, 12 April 2016

Books on music video

Be aware that there is an extensive links list (pictured below) for books on music video. See more on books for all elements of A2 Media here.

Especially useful:

Keith Negus' Popular Music in Theory: incredibly useful for both coursework and exam, this gives you a summary of media theories applied to music. Great for the Evaluation, but also blogging about audience; brilliant for both Q1 and Q1b of the exam. It is quite old, but still useful.

Not particularly academic but very useful for the history of music vids, + refs/analysis to/of many vids and directors you won't have heard of (but which could give you ideas), is Austerlitz' Money For Nothing: A History of the Music Video From The Beatles to The White Stripes. You can of course try a general music video (book) search, and you'll come up the likes of this. Austerlitz provides a history of the music video and how it developed over time, and mentions (details) lots of examples you won't have come across - but which might help for ideas. Such examples may also end up being used in your exam too.

Thursday, 14 May 2015

THEORY Andrew Keen arch-critic of web 2.0

It might be more accurate by now to use web 3.0, but either way Keen is not keen on the workings of the new media, and how the social media giants are transforming wider societal and democratic values as users get accustomed to surrendering privacy, to arguably vacuous virtual interaction, and so forth.

I'll return to Keen; I was sure I had already blogged on him. He's a very useful (highly readable!) sceptic of the wonders of our new interconnected age. Some of his work is available free on Kindle (not sure about other e-readers), and the rest is fairly cheap. I've read most of it, and while it is polemical (he has a point or argument to get across), it was no chore - a genuinely entertaining read!

I'll add more later - but you can always Google 'Andrew Keen'...