Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label Martyr. Show all posts
Showing posts with label Martyr. Show all posts

Sunday, 10 April 2016

UGC-style self mash-up: Depeche Mode's Martyr

I wasn't so sure myself if this was UGC or official, but apparently, yes, it is the 'real' deal!
A short post this one...
Its not the first time I've used Depeche Mode to exemplify postmodernism (or layering for that matter!) ... and, okay, I'm a fan so I'm more inclined to note what they do

But ... this is a great example of a band - amongst the world's highest selling, who have been selling global stadia for decades now - using something that has the look of a fan-made video, or UGC, as an official release.