Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Showing posts with label Xbox. Show all posts
Showing posts with label Xbox. Show all posts

Monday, 15 October 2012

XBox Music to rival iTunes?

News of a new, potentially powerful rival to the all-conquering iTunes; read article below.

Xbox Music: Microsoft launches challenger to Apple's iTunes

Cloud-based offering will allow users to synchronise across multiple devices including PCs, tablets and smartphones
Xbox Music
Xbox Music will be available across several different platforms
Zune failed to take on the might of the iTunes music service, but now Microsoft is back for another bite at the cherry or, more accurately, the Apple. The software company has announced Xbox Music, an all-in-one digital music service that will make 30m tracks available to users via Xbox 360, as well as PCs, tablets and smartphones running Windows 8 or Windows RT.
The new platform is split into three strands. A free streaming service will provide ad-supported access to the library, but this will be limited to a certain number of hours after six months. Alternatively, a premium, unlimited, ad-free streaming option is available for £8.99 a month. Customers will also be able to purchase and download any track from the catalogue.
Launching on Xbox 360 on Tuesday and other platforms later in the month, the cloud-based service will allow users to synchronise their music across multiple devices.